Email Marketing Information |
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Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message:"Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you." The attachment was from my mailing list program. It wasinforming my dear subscriber that since her mail keptbouncing, "I`m not going to try again; this message has been in the queue too long." 1. The Problem Why was my newsletter bouncing? My mailing list program reports receiving this message: "...The information presently available to AOL indicates this server is transmitting unsolicited e-mail to AOL. Based on AOL`s Unsolicited Bulk E-mail policy at http://www.aol.com/info/bulkemail.html AOL cannot accept further e-mail transactions from this server. Please have your ISP/ASP or server admin call AOL at 1-888-212-5537, or visit http://postmaster.info.aol.com for more information." Basically, I was being accused of sending unsolicited commercial e-mail. This was a double opt-in subscriber.I don`t do spam! America Online, Inc. (AOL) had blocked my subscriber from receiving the e-zine she requested. About fifteen percent of my subscribers use an AOL e-mail address. Not only am I adversely affected, but my AOL subscribersare not getting their e-mails. In contacting AOL sales and technical support, I foundmyself against a brick wall. Although, I was repeatedlyoffered a free trial to their service, they were unableto help me regain my subscriber. "Why don`t you contact your subscriber and have themwhitelist your e-mail address?" How? All I haveis her AOL e-mail address and everything I send to herfails. Believe me, I`ve tried. (You could useanother e-mail address, I suppose, to trick AOL, butwhy should you have to?) Of course, they absolutely refused to remove the blockagainst me. (If you would like to learn more about AOL, try the search terms "AOL" and "AOL sucks" in a majorsearch engine.) By the way, it isn`t just AOL that is doing this. Someother major Internet Service Providers (ISPs) are doingthe same thing. As well, some popular e-mail software programs also filter out wanted e-mails. 2. Some Solutions If your subscribers are not receiving your newsletter,here are some things you can do to alleviate the problem. 1. Warn your subscribers. On your newsletter signup page, explain why they might not receive your e-zine.Explain about e-mail filters; ask them to whitelist yourdomain, not only to bypass the ISP spam filters but also to allow mail through any e-mail software they may have. 2. Try to avoid using words that trigger spam filters.Personally, I don`t like this one; it smacks of violatingmy right to free speech, freedom of the press, et cetera. (Yes, I know. With rights come responsibilities. However, I am acting responsibly!) As a practical matter, though, it`s something you have to consider. (I had my newsletter checked by a popular spam checker and it passed with flying colours.) 3. Send a text e-mail informing your subscribers that the current issue of your newsletter is available online at your website. (It could also be a good moveto have an archive of past issues there, too, to boostyour content and search engine rankings). 4. Consider using alternative ways of communicating.For example, you might try Really Simple Syndication (RSS). Oh, by the way, my replies (with read receipt requested) to my dear subscriber`s e-mail address appear to never have made it. To her I say: "If you`re out there somewhere, please re-subscribe. You might want to think about using a different e-mail address, though." RESOURCE BOX: J. Stephen Pope, President of Pope Consulting Inc., http://www.popeconsultinginc.com/ has been helping clients to earn maximum business profits for over twenty-five years. For valuable Work at Home Small Business Ideas, visit: http://www.yenommarketinginc.com/
MORE RESOURCES: 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Email Marketing Tactics That Work Social Media Examiner Celebrating the best in email marketing Fast Company Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Self-Hosted Email Marketing Solutions Trend Hunter Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal The Top 5 Email Marketing Tips to Skyrocket B2B Engagement Intelligent Living New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now Cannabis Business Executive Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo Changing the Email Marketing Game: How AppMail's AI is Transforming Small E-Commerce Businesses Grit Daily CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce 7 Email Marketing Best Practices in 2024 Metricool Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Are your email campaigns accessible? Marketing Beat Email marketing challenges and fixes Richmond News 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now New Gmail and Yahoo Policies Impact Ecommerce Practical Ecommerce Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 12 best practice tips for successful email marketing in 2024 internet earnings Top 23 B2B Email Marketing Statistics You Need to Know in 2023 Influencer Marketing Hub 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub |
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