Email Marketing Information |
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Email Aesthetics- APPEARANCE is Everything!
Email Aesthetics It`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS. Imagine walking by a grotesquely garish storefront with allkinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst. Did you ever have an ugly looking email land in yourmailbox? You know what I`m talking about: an orangebackground and yellow borders, multi-colored text in allsizes from gigantic to microscopic, a message that looks likeit was created by a crazed six-year-old? If you did, I betyou didn`t feel the urge to read it. You probably justwanted to delete it as quickly as possible. => PUT OUT THE WELCOME MATYou want your email message to be friendly and inviting, notbizarre and scary. The suggestions below -- and they`rejust suggestions, not hard and fast rules -- will go a longway towards making recipients` eyes say "come on in!" toyour message. => DO`s and DON`Ts FOR ATTRACTIVE EMAILS -DON`T use COLOR fonts in your message. (Leave that tojunior high girls who want to write about Britney andJustin) -DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re"speaking" in black-and-white, people will give their fullattention to your message without being distracted by yourcolor scheme.) -DON`T use UNCOMMON FONTS. (If someone`s system doesn`trecognize the font you`ve selected, they could see gibberishinstead of your brilliant message). -DO use the email marketers` FAVORITE FONTS: Arial, TimesNew Roman, and Courier New And please. -DON`T use flashing buttons or banners in your email! (Yourprospects have undoubtedly gotten their fill of "bells andwhistles" when they`ve surfed the Internet. They don`t needmore from you.) => GET HYPER" WITH EMAIL HYPERLINKS An "email hyperlink" is just techno-talk for a link in youremail to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on AOL whomay not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto:in front of your email address (no space in between, andinclude the : ) => ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell peopleabout your product or service with a SIGNATURE TAG, which is3-6 lines of text (usually) that is automatically added toevery message you send. If you`d like to add a tag to your messages, simply openyour email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple)instructions for creating a sig file. Easy as pie...and theresults will amaze you. Sincerely, Steven Ackerman If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com . Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed.
MORE RESOURCES: 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Celebrating the best in email marketing Fast Company The Future of AI in Email Marketing WebProNews Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce 7 Email Marketing Best Practices in 2024 Metricool Does email marketing still matter, and why? MintTwist Blog 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 100 Email Marketing Statistics Every Business Should Know Small Business Trends Email marketing challenges and fixes Richmond News ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now 12 best practice tips for successful email marketing in 2024 internet earnings Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub |
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