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Newsletters that Work
Offer a newsletter in a time frame that will be easy for you to manage. Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency can get quite annoying for the recipients unless it is packed full of useful information. Only those that have the relationship with your company will continue to subscribe. Even though you may have great information to give away, you must also consider the time it takes to put a good newsletter together. If you are doing a daily, you will need to spend at least 3 hours putting it together and another few hours editing, polishing, and answering queries. If on the other hand you decide weekly is good, then you will still need to spend that 3 hours, but this time it will be once a week. You also need to determine what day of the week the newsletter will be distributed. You may want to do some research to find out when is the best time to deliver. Some times are better for getting read than others. If you do a monthly, you are more like an e-zine. You will be expected to have more than just a few great articles; you will need to add graphics and other images to enhance what you have to say. You will also need to research the background of submissions from other people. It is sometimes easier to ask for submissions but you do have to make sure the articles fit with your business principles. A monthly can often take more work than anticipated; you will likely want to have everything in hand to publish at least three months in advance. Doing a newsletter requires a commitment of time and also effort. If you promise to deliver at a certain time each day or week or month, then you will need to deliver on time. If you do not, your credibility will be jeopardized. A way around this might be to produce white papers. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES: 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Best email marketing service of 2024 TechRadar Email Marketing Tactics That Work Social Media Examiner Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights The Future of Email Marketing: Data and Personalization Business News Daily Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Self-Hosted Email Marketing Solutions Trend Hunter Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Are your email campaigns accessible? Marketing Beat 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Survey: Spike in Use of AI in Email Marketing Associations Now 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia The ActiveCampaign Email Marketing Features You Should Know About Solutions Review Excellence in email marketing CUNA News Best Email Marketing Software of 2024 | U.S. News U.S. News & World Report 10 Email Marketing Tips You Need to Know in 2024 PlanetHoster 8 Email Marketing Metrics Beyond Open Rate MarketingProfs.com The Best Email Marketing Automation Training Courses to Take Solutions Review |
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