Email Marketing Information |
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Confessions Of An Info Junkie
I love the Internet! Information about any topic thatpiques my curiosity is just a few clicks away. Ezines onalmost any topic are available to all. Yes, I have to admit it -- I Am An Info Junkie. It hasbecome an addiction. I subscribe to dozens of ezines and mybrowser's bookmark list is huge. Today, I fired thirteen ezine publishers. It was hard. I didn't want to let go of those threads toinformation sources, but they all made the same mistake. Maybe you were one of the thirteen. Maybe it wasn't just a mistake. It is more like a cardinalsin on just plain ignorance. Your ezine/newsletter didn't contain any news. There was not a sentence of content in it. You and theother twelve publishers have not provided a lick of contentfor weeks or even months. I have been hoping that "maybethe next issue will be the one?" That next issue that contained the content I was hungryfor never came. Yes, your ezine was always there right ontime. Yes, I even received your bonus editions. You flooded my RSS reader and my email box with ads. I realize that we are all in the business of trying tomake a buck or two and I can accept a couple of ads if Iget my info fix. Ads support your ability to providecontent and we info junkies of the world can tolerate that. Your cardinal sin was to send ads to me without content. That, my friend, is spam. That is why I clicked on the"unsubscribe me" link and fired you. Anyone who has been in the Internet Marketing business formore than five minutes has memorized this mantra: THE MONEY IS IN THE LIST (I could go off on a tangent about ebook authors who hiredcopywriters to provide wonderful sales copy for horribleebooks that I have bought, but that is a rant for adifferent day.) Back to this rant. If you want the privilege of feeding ads to my RSS readeror dropping them in my email box, please have the decencyto feed my addiction - I get real cranky if you make me gointo withdrawal. Wrap your ad in some decent content! Consider this - if you have no list, you'll have no money. Do you wonder why your ezine has such a low response? Is it even being read? Here's another info junkie confession - A lot of us are lazy! (I know ? that is an earth-shattering fact you never thought of ? LOL) It is much easier to click on "delete" than it is tosearch the fine print for the unsubscribe instructions.Lots of us have those cool email clients like Thunderbirdthat let us click a "Junk" icon and never be bothered byyour spammy ads again. It is sad. A world full of info junkies that like to buy good stufffrom the 'net and a world full of Internet marketers thatwant to sell stuff - it looks like a match made in heaven. You blew it. You and twelve of your colleagues. You lost your focus. You forgot that the info junkies ofthe world provide your Internet income. We are yourcustomers. Without us, where would you be? Just give us our fix. Put some content in your ezines andwe'll stay on your list buying more than we can rationallyafford forever. @2005, John Gilger John Gilger is a professional copywriter and technicalwriter that has been paid to indulge his writing habit formore years than he cares to admit. More info is availableat John Gilger, FreelanceWordsmith
MORE RESOURCES: Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Email Marketing Tactics That Work Social Media Examiner Celebrating the best in email marketing Fast Company Five ways AI supports email marketing eMarketer Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com June Newsletter Ideas and Examples for 2024 Designmodo Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Chris Orzechowski Shares Email Marketing Trade Secrets SUCCESS Magazine 7 Email Marketing Best Practices in 2024 Metricool Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities TheWiseMarketer.com 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog Email marketing challenges and fixes Richmond News 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 12 best practice tips for successful email marketing in 2024 internet earnings 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub |
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