Email Marketing Information |
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A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing. About 95% of visitors will not buy on their firstvisit to your website - in fact, most of yourcustomers will have to see your message 7 times beforethey buy. Many people starting out on the Internet believe thattheir main marketing tool is their website. In fact, your main marketing tool is your mailinglist. A website is just a way of building your mailinglist - by collecting the email addresses of yourvisitors. Here are some examples of how to use mailing lists aspart of your marketing strategy. You could send: => a customized newsletter to your subscribers => sequential autoresponders to prospects => your Articles to Ezine publishers => offers for other products to your customers However, managing your mailing lists can quicklybecome an organizational nightmare if you don't havean Automated Email Marketing Tool. An AEMT is a program that merges personal data into aform letter, schedules follow-up emails, and handlessubscribes and unsubscribes automatically. --------------------------------------- Server Side or Client Side? --------------------------------------- The first thing you'll need to decide is whether touse a Server Side or Client Side program. A Server Side program is a script that sits on yourserver, whereas a Client Side program is anapplication that sits on your PC. In general, Client Side programs are capable of muchmore advanced email management than Server Sideprograms. But Server Side programs do have some advantages: => With a Server Side program, people who join your Newsletter receive an instant 'Welcome Message' => Server Side programs include an unsubscribe link at the bottom of your Newsletter. The reader just clicks on that link and the cgi program removes them from your mailing list. => With Server Side programs, you don't need to be connected to the Internet while your Newsletter is being mailed out. You just click a button on a web page and you can then go offline - the mailing is being performed by your server. Here are some tools for automating your emailmarketing: ---------------------------------------------- Subscribe Me Pro (Server Side) ---------------------------------------------- This is a popular program amongst Newsletterpublishers - it mails out your Newsletter and providesautomatic subscribe/unsubscribe functions. Subscribe Me Pro gives automatic mail-backconfirmation when people subscribe or unsubscribe andyou can include automatic Add or Remove links in eache-mail, so users can add or remove themselves. http://www.freezineweb.com/cgi-bin/subpro.cgi ------------------------------------------------- Auto Response Plus (Server Side) ------------------------------------------------- This program gives you unlimited follow-upautoresponders. It allows full personalization ofsubject lines, headers, footers, ads - every part ofevery follow-up message can be personalized. Auto Response Plus gives you full control over thescheduling of your follow up messages - you can set aninterval between messages or schedule them to be senton certain days of the week. Although this program is designed primarily forsequential autoresponders, it's also quite capable ofmailing out your Newsletter and managingsubscribes/unsubscribes. http://www.freezineweb.com/autoplus.html ------------------------------- Mailloop (Client Side) ------------------------------- This application includes a newsletter server, webform processor, bulk emailer, customer databasemanagement, and autoresponders. As with other Client Side programs, Mailloop allowsyou to merge an unlimited number of fields into youre-mail message (for example: first name, last name,e-mail address, product purchased, date of purchase,etc). http://www.freezineweb.com/mloop.html -------------------------------------- World Merge (Client Side) -------------------------------------- This is another application that allows you to mergepersonalized data into form letters. Depending on your modem and the quality of your ISPconnection, this program will send approximately 8,000messages per hour. WorldMerge is excellent value - it's about a quarterthe price of similar programs. http://www.freezineweb.com/worldmerge.html ------------------------------------ Postmaster (Client Side) ------------------------------------ Like other Automated Email Marketing Tools, thisprogram allows you to create a form letter and mergepersonalized data into each letter. Your letters areaddressed to 'Dear Michael' instead of 'DearCustomer'. Postmaster acts as a List Server, sends out follow-upAutoresponders, and manages your database of contacts. http://www.freezineweb.com/postmaster.html To sum up, in a successful web marketing strategy,your website is merely the first point of contact. Youthen need to: (1) build an opt-in email list of potential customers (your website visitors) (2) use automated email marketing tools that allow you to follow up with your site visitors. If you aren't building mailing lists and usingautomated email marketing tools you could be losing upto 90% of your potential sales. ------------------------------------------------------------
MORE RESOURCES: The future of email marketing lies in AI Fast Company 31 Best Email Marketing Software Platforms for 2024 [+Email Marketing Cost Estimator Tool] Influencer Marketing Hub 6 Product Upsell Email Ideas That Work hackernoon.com Best email marketing service of 2024 TechRadar 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Email Marketing Tactics That Work Social Media Examiner Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company The Future of AI in Email Marketing WebProNews Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights The Future of Email Marketing: Data and Personalization Business News Daily Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Email Marketing - Effective B2B Email Strategies for the Win | Marketing Smarts Live Show MarketingProfs.com Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Everlytic frees up email marketing capacity for SA businesses Bizcommunity.com 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Free Email Marketing Templates Designmodo Survey: Spike in Use of AI in Email Marketing Associations Now Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network |
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