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Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html What Is Optimisation? Search engine optimisation is the process of creating or modifying a web site so that it encompasses the design, background coding, text copy, and link-building elements search engines check through when indexing your web site. Through the process of optimisation, you can develop or alter a web site so that the search engines will move your web site towards the top of the results generated for your particular, relevant searches. This means people who are actually searching for what you have to sell will click to your web site, as it will be listed above those of your competitors. How Does Optimisation Work? There are three fundamental elements to the search engine optimisation: background coding, text copy and link popularity. Background coding is the manipulation of your HTML code so that it is "clean", uncluttered, positioned correctly, and easily accessible to the search engine spiders and crawlers. You need to be sure that the most important information to the spiders is located near the top of the page where it can be quickly and easily found and positioned thus, the spiders will consider that it is more relevant than information nearer the bottom of the page. You also need to ensure that java scripts and other such coding are moved out of the spiders' way. Text copy relates to the text on your site. Professional search engine copywriters are able to write in such a way as to include your primary key phrases in strategic places so that you get the most "points" from the engines and also appeal enough to your customers to persuade them to purchase your product or service. Link popularity deals with how many sites have links that point back to your web site and the quality of those web sites with regard to relevance. The theory is, that if others in your field think highly enough of your web site to link to it, your web site, and the products or services it offers, must be of good quality. When you have a good combination of all three primary elements, you stand a much better chance of ranking high within these engines. A Couple of Myths Exploded? A long, long time ago, in a land far away?it used to be! When the Internet was first founded, virtually all you had to do to get high rankings was to stick a load of key phrases into your keyword tag and boom, lots of targeted traffic flooding to your web site. Now, however, the engines are smarter. They pay no attention to the keyword tags and very little attention to the description tag. The only tag that carries much weight anymore is the title tag and it is extremely important. Isn't it All About stuffing Your Pages Full of Key Phrases? No! Not only does key phrase stuffing (as it is attractively known) put you at risk of spamming the search engines, it makes your text copy look and sound horrible to your human site visitors. What good are high search engine rankings if your web site text puts off and doesn't convert those visitors into paying customers? You need to maintain the balance between natural language and key phrase use. How can you get the balance right? Read the detailed information in our DIY Internet Marketing Guides "Start at the Beginning" excerpt available here: http://www.enable-uk.co.uk/html/book_2.html and also "Writing Text That Sells" excerpt here: http://www.enable-uk.co.uk/html/book_3.html How to Optimise Your Web Site. Set your goals. Identify Your Key Phrases. WordTracker - http://www.wordtracker.com More often than not, you'll find that phrases that you thought were important are not actually searched for by real people. The key phrase suggestion tools above will give you alternate suggestions to test. You will now be armed with a list of actually searched for, highly targeted, relevant keyword phrases. Weed out any irrelevant phrases from the list and rank the relevant ones in order of importance for your business. Then decide which 2 or 3 phrases to focus on within the copy of each page of the web site. The home page of the site should usually focus on the main 2 or 3 phrases that encompass the general theme of the site. Inner pages should each focus on 2 or 3 more specific phrases. If your pages already have some text copy to work with, take a look at the existing words on each page and see which 2 or 3 keyword phrases in your short list will fit best with the current copy. If pages of the site don't have much copy to begin with, or if there is no specific focus on any given page, a rewrite from scratch will be necessary. Write the Text Copy. Optimising the HTML code includes creating Title tags, Meta description tags, Meta keyword tags, hyperlinks, and possibly headings and image alt attributes. All of these are factors in helping the search engine spiders to properly classify your site, with some being more important than others. There is too much detail to go into in this newsletter but more information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html Upload and Submit. Also don't forget to perform your directory submissions or directory change requests. Make sure you submit to directories only when your web site is complete as this aids the directory editor categorise your site more easily, and they'll be less likely to edit your submitted description. Link Building. Wait and See. Now all you have to do is sit back and wait for all those free, targeted, highly motivated customers! For a complete guide to marketing on the Internet, including: · The General Principles of Internet Marketing Why not purchase the whole series of downloadable guides for the discounted price of Ł64.95. Click for more information:http://www.enable-uk.co.uk/html/promo_ebooks.html Justine Curtis
MORE RESOURCES: 128 Top SEO Tools That Are 100% Free Search Engine Journal 7 ways to use the 'inspect element' tool for SEO Search Engine Land LinkedIn SEO: 7 tips to optimize your company page Sprout Social Lee Seo Han Addresses And Apologizes For Seemingly Indecent Video Filmed In Bang Ye Dam's Studio soompi Rookie actor Lee Seo-han denies illegal filming allegations, apologizes to fans The Korea JoongAng Daily The future of SEO in an AI-powered world Search Engine Land Google Interested In Hreflang Alternatives Search Engine Roundtable Small review site lost 91% of its Google traffic to affiliate-focused SEO content Search Engine Land The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Riverside Gallery presents Seo Mira: Exploring on New Paper New Jersey Stage Actor Lee Seo Han's Second Apology For Alleged Illegal Video Only Adds More Fuel To The Fire Koreaboo SEO PowerSuite review TechRadar The New Rules of Apartment SEO: “Déjà Vu All Over Again” Multi-Housing News Lee Seo-han Faces Backlash For Posting Suspected Indecent Video From Bang Ye-dam's Studio, Issues Apologies Outlook India SEO 101: Optimize Your Site Like a Pro The Motley Fool How to Make Money with SEO in 2024 Entrepreneur Top 10 SEO Agencies to Watch in 2024 SpaceCoastDaily.com Wedding Impossible actress Jeon Jong Seo in talks to lead upcoming drama Genie House; Report PINKVILLA Best SEO Tools Of 2024 Forbes Google's Gary Illyes On AI, Site Migrations, & "SEO Is Dead" Claims Search Engine Journal May 2024 Google Webmaster Report: Core Update, Site Reputation Abuse, SEO, SGE, Local & More Search Engine Roundtable Analyzing Google's March 2024 Core Update and Its Impact Spiceworks News and Insights TikTok SEO: The ultimate guide Search Engine Land On-Page SEO: 5 Things You Can Improve to Rank Better The Motley Fool 10 Most Important Meta Tags You Need To Know For SEO Search Engine Journal An In-Depth Guide And Best Practices For Mobile SEO Search Engine Journal What is ChatGPT SEO: 12 Ways to Use the Tool for SEO Influencer Marketing Hub 70+ SEO Interview Questions and Answers for 2024 Simplilearn Your Complete SEO Audit Step-by-Step The Motley Fool Local SEO in 2024: 6 simple ways to dominate local search Search Engine Land SEO-Optimized Summary Articles Trend Hunter 9 SEO Tips to Help You Rank No. 1 on Google in 2024 Entrepreneur Lee Seo Han and Bang Yedam apologise for alleged obscene video shot at the latter's studio The Times of India Oh Yeon Seo Is A Mysterious Figure With Hidden Agenda In “The Player 2: Master Of Swindlers” soompi 5 Key Enterprise SEO Trends For 2024 Search Engine Journal 10 Do-it-yourself SEO Tips to Save Money Practical Ecommerce Wine industry leaders share SEO strategies for success Harpers Wine & Spirit Trade Review Google's New Infini-Attention And SEO Search Engine Journal Top 10 Artificial Intelligence (AI) SEO Tools in 2024 Insider Monkey Writing and SEO Word Soup cartoon Marketoonist Local SEO success: How to track rankings, conversions, calls Search Engine Land Top 5 Artificial Intelligence (AI) SEO Tools in 2024 Insider Monkey What is digital PR for SEO? Search Engine Land Podcast SEO: Top tips for discovery and growth Search Engine Land Han So-Hee & Jeon Jong-Seo in Upcoming K-Drama Project Y ComingSoon.net Does HTML structure matter for SEO? Search Engine Land Park Seo-joon's Gyeongseong Creature Role Is The Perfect Callback To His Hit 2018 K-Drama Screen Rant Google Says SEO Is Not About Magic Search Engine Roundtable Climate change SEO survey: Making the web more sustainable Search Engine Land Is SEO Worth It for Small Businesses? Entrepreneur 5 Powerful SEO Strategies to Help You Rank in 2024 Entrepreneur Sizing Up the Top 20 Banks by SEO Value The Financial Brand Image for Top 20 SEO Hacks PressReleaseNetwork.com |
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