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Razzle Dazzle Them
Once upon a time not so long ago, there was a little boy who went to the market to try to sell his wares. He wasn't having any luck. "Who will buy my sweet red roses? Two blooms for a penny," he sang out hauntingly. A young man came along, full of soft-spoken enthusiasm. "I can give you a great tool that will help you sell your roses. I can design this fabulous new application to help you get your message across. I can give you templates, hundreds of pretty clipart. You can create your presentations in blazingly brilliant colours with glorious animation. I can?" "But, sir (kind knighted sir), they're only roses?" "Ah, don't you see. What you need are pretty pictures, snappy words. Then, you can sell anything." The young man started singing, "If you give them a bit of the razzle dazzle. Razzle dazzle them. You've got to razzle dazzle them. Today the roses, tomorrow the world!" And so marked the birth of slide show presentation software. (Sorry, guys. That was just a bit of unconfirmed rumour). What is true, however, is how much slide show presentation software such as PowerPoint has revolutionised the business world. Company forecasts are now disseminated in presentations (complete with video clip, animation and sound). Staff meetings are run in slide shows. Project status meetings are driven by presentation slides. Even courtesy signs are printed using presentation software. You know the ones I mean: "Please Ensure You Have Flushed Before You Leave!" on the toilet doors and "Please clean up after yourself. Your mother does NOT work here!" over the kitchen sinks. I confess. I have cultivated a doomed PowerPoint dependency over time. I've spent countless hours tinkering with the graphics, experimenting with 100 shades of blue and resizing 500 different tiny icons until they were the identical size. More tragically, I've worked into the dead of the night typing, deleting and retyping to come up with just the right word - one that's concise, punchy and easy on the eye. Commenced?no. On track?oooh. Ahead of schedule?hmm. Completed? YES! After all, "Preliminary high-level design specifications - Completed" is easier on the eye than "Design Specification - Commenced". One of my corporate-ignoramis friends was not so convinced. According to her, if presentation software really was the greatest thing since sliced bread, then one must be able to do a lot more with the application. It must become an indispensable part of modern civilisation. She set me a challenge, which I accepted (all too hastily). It meant that last weekend, armed with my laptop and my all-in-one scanner-printer-copier, I made the following five things for home: The same day I presented my 9-year-old niece with her "certificate of achievement", she thanked me with her own presentation for me (and a very pretty and professional looking one at that). The feature slide looked like this: Why I deserve a NEW PC: It got me thinking. Somewhere along the line, we have turned everything into presentations and slides shows as though every piece of communication is a sales pitch. I suppose I'm not intrinsically against the presentation software. After all, it is just a tool - not the Devil incarnate. It is us, the intelligent users, who control the quality of our communication (with or without the aid of the presentation software). Quality comes from following the fundamentals like: keep the presentation points to the point, don't bore the audience, don't read from the slide, avoid excessive jargon, don't dumb down the actual speech and, most of all, content matters. The folly lies in the well-intentioned experimenters who insist on cramming the page with either whiz-bang animations or smearing the page with linguistic tripe. Whoosh, another bullet point shoots across the page. Whoosh, I've forgotten what the presenter just said. So, let's make a pact that we shall never bore each other with show-and-tell-a-thons. We shall never try to bamboozle each other with impressive looking slides. We shall never swamp presentations with meaningless graphics or management-speak jargons. We cannot let a piece of software get the better of us. In the mean time, I can't wait for the introduction of the 'Resume Template'. Perhaps it will come in Productivity Service Pack 143. About The Author Nancy Huang works as a business consultant and project manager. She enjoys writing in her spare time and is keen to be write on demand and be more widely published.
MORE RESOURCES: Software’s New Turf Wars The Information Pentagon sets out two-year plan to scale enterprise cloud offerings, software factories DefenseScoop NASA Stennis Releases First Open-Source Software NASA (.gov) Pentagon Opening the Throttle on New Rules for Software Air & Space Forces Magazine Many Broadcasters Like NAB’s Software EAS Proposal radioworld.com UK launches Software Security Code of Practice to set baseline for resilience, strengthen digital supply chains Industrial Cyber Vista Equity Partners launches VistaOne to expand private wealth access to software investments Private Equity Insights What’s your secret-weapon software? Business of Home Access to Prescription Digital Therapeutics Act reintroduced in Congress Fierce Healthcare Zencoder launches Zen Agents, ushering in a new era of team-based AI for software development VentureBeat Enosburg electric switching billing software in June St. Albans Messenger Best Generative AI Course For Software Developers 2025 - GlobeNewswire The Best Business Accounting Software Services of 2025 Business News Daily Marlborough software company acquires weather data firm Worcester Business Journal World travel and software engineering await this CST grad Temple University How a key Pentagon tech leader plans on ‘blowing up’ outdated software risk framework Breaking Defense PLTS IPO News - Singapore software firm Platinum Analytics Cayman files and sets terms for a $9 million US IPO renaissancecapital.com Clearent by Xplor Launches Xplor Capital, Enabling SaaS Providers to Easily Embed Business Financing into Software FF News | Fintech Finance Restaurant Software Maker Toast Breaking Out On Strong Business Trends Investor's Business Daily Open Data, Services, and Software Policies NASA Earthdata (.gov) The 2025 State of Application Risk Report: Understanding AI Risk in Software Development Security Boulevard Arrington kicks off effort to eliminate RMF for DoD software Federal News Network Cadence unveils new Nvidia-based supercomputer as it pushes into engineering, biotech software Reuters DOGE plans to roll out new software to speed up job cuts even as Elon Musk steps back The Independent 2025.14.3.2 Official Tesla Release Notes - Software Updates Not a Tesla App Camera Software Bug Drives Recall Of Almost Half A Million Volvos thetruthaboutcars.com TVOP adopts Siemens’ digital logistics software Siemens Digital Industries Software Newsroom First Idaho State Students to Receive Bachelor of Software Engineering Degrees Saturday Idaho State University Meeting the Software Challenge: Acquisition Reform Brings Its Own Complications Air & Space Forces Magazine Kickidler employee monitoring software abused in ransomware attacks BleepingComputer BlackLine: Beware The Software Company That Can Barely Grow, This Is A Dead Cat Bounce (NASDAQ:BL) Seeking Alpha S&P 500 Gains and Losses Today: Axon Enterprise Soars as Software Demand Drives Earnings Beat Investopedia Northern Colorado’s Tech Sector Supplies Critical Software to Nevada Slot Manufacturers North Forty News Predictive Dialer Software Market Grow Significantly By 6.1 Bn Market.us Scoop 2025 Polestar 3 Recalled Over Software Issue autoevolution Spreadsheet software startup Row Zero raises $10M to help companies analyze huge datasets - GeekWire Enhancing Manufacturing and Operations through AI-Driven Digital Twins and Simulation Software Integration ARC Advisory DOGE working on updated version of decades-old Pentagon software that may accelerate Federal job cuts, cl Times of India Scaling with safety: Cloudflare's approach to global service health metrics and software releases The Cloudflare Blog |
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