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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked. TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine: WHAT'S A PUBLISHER TO DO? You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs. Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free. While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now. TEST BEFORE YOU SEND It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE. Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes. The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above. I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : ) (c) 1999-2002 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Stop Unwanted Robocalls and Texts Federal Communications Commission 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India AT&T ActiveArmor Offers Features to Control Spam Texts AT&T Newsroom How to Protect Yourself from Quishing, the Newest Email Scam Reader's Digest How To Stop Spam Calls for Good Clark.com - Clark Howard How to Block Spam Calls on iPhone [2024] The Mac Observer How to block spam calls USA TODAY KT develops AI-based spam filter Mobile World Live How to block spam calls on Android Android Police How to Stop Spam Texts on an iPhone or Android Reader's Digest How to stop spam texts with your favorite messaging apps Popular Science Is "Scam Likely" Calling You? Here's How to Block Them MUO - MakeUseOf How To Block Spam Messages on Android — Direct Methods and Third Party Apps Digital Information World How To Block 'Scam Likely' Calls Parade Magazine Block spam calls and texts with Robokiller Cult of Mac How to block spam texts from an email account Android Police WhatsApp now lets you block spam right from your lock screen Android Police 10 Best Call Blocking Apps MobileAppDaily How to Stop Spam Emails in Gmail, Outlook + More Panda Security New Report: The #1 Phone Scam in America Clark.com - Clark Howard Hiya: Spam Blocker & Caller ID by Hiya AppAdvice How to block spam callers on your phone XDA Developers AI-Driven Scam and Spam Call Blocker, Genie, Is Seeking Investment To Better Protect Seniors International Business Times WhatsApp: How to block, report, and delete spam Android Police New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times How to report and block spam in iMessage Android Police Detect and block spam calls with Truecaller's new AI feature; know what it is and how to use The Times of India Here’s how to stay safe from spam calls on WhatsApp The Times of India Google Search update brings better spam filter to improves search quality The Times of India WhatsApp Now Allows Users to Block Spam Directly From Lock Screen: Here Are Steps to Enable Feature Gadgets 360 Scam call numbers: Check full list and block them The Economic Times Comcast Introduces New Advanced Spam Blocker Feature for Xfinity Voice Customers Comcast Corporation How to Block Spam Calls on Android & iPhone Devices | Reviews by Wirecutter The New York Times Scam texts are becoming more frequent, here's how to handle them News 3 WTKR Norfolk Whoscall app launched in the Philippines to block spam calls, messages manilastandard.net How to Block and Report Spam Messages on WhatsApp MUO - MakeUseOf Google upgrades Gmail's spam filter to automatically detect ``spam that can only be read by humans'' GIGAZINE(ギガジン) Spam-blocking app launched in the Philippines Philstar.com How to block robocalls on your Samsung Galaxy phone SamMobile - Samsung news Stop spam calls on iPhones and Android devices with these simple steps The Indian Express Savvy Senior: How to protect seniors from scam calls Midland Daily News How to stop spam calls on iPhone and Android phones Digital Trends Mobile phone users to get option to block overseas numbers as part of new anti-scam measures The Straits Times How to Stop Spam Calls The New York Times How to Stop Spam Calls and Block Robocalls Business Insider Spam blocker proves costly – The Florida Bar The Florida Bar How to block spam calls on iPhone Laptop Mag How to Keep Spam Away From Your Smartphone samsung.com Washington state lawmakers unanimously approve law to limit robocalls, hold telecoms accountable GeekWire Best apps to block unwanted spam calls The Citizen How to Block Spam Calls on Android Lifewire |
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