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Get Your News Releases Through the Spam Filters in 11 Easy Steps
In today's spam-filled email world, it's sometimes VERY difficult to get your news releases and PR pitches to the media person you are trying to reach. These tips hold true for personal emails, too, so even if you don't do P.R., this article offers some important email tips. Here are a few ideas to help you be more successful in reaching your target. 1. Write the release with spam filters in mind. There are many words that trigger spam filters these days. Learn to write alternative words, substitute zeros for Os or add * in the word to avoid the spam trap. You can find out which words are likely to be a problem in this excellent list provided by Dr. Wilson: http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm 2. Check your content to see what your spam filter rating is. There are free sources to check your email. One of them is Lyris Content Checker ( http://www.lyris.com/contentchecker/), which checks it against the SpamAssassin database. 3. Send each email individually, not as a CC or BCC. The CC function allows everyone to see who you sent your email to so you definitely don't want to do that. The reporters will get irritated when they see you have sent it to all of their competitors. As my grandmother used to say,"It's better to keep some things to yourself." The BCC function allows you to hide the list of recipients from everyone who receives the email, but it doesn't hide it from the email programs and filters. These programs know that you are sending a BCC message to a list, and if you send it to 10 or more, it will automatically trigger the spam filter. You can send your emails efficiently from many database programs. I use ACT! and it allows me to not only send to a group, with each email going individually, but it also keeps track of what I sent to whom. There are also systems available, like the one I use to deliver my ezines (which comes with my 1ShoppingCart.com service), designed to send hundreds and thousands of emails all at the same time. And the best thing is, you can tailor your release to add personal details about each recipient, such as their name and the industry they cover. I use my shopping cart to deliver my newsletters, but you can also use a service like ConstantContact for this. 4. Include the recipient's name in the subject line. When someone sends me an email that begins, "Lois,...", I pay attention. I know that this person either knows me or I have subscribed to their ezine or asked to have them communicate with me for some reason. And I NEVER report these people as spammers. If I don't want to continue receiving information from them, I politely unsubscribe or email them to take me off their list. Think about it. You respond better when someone uses your name, don't you? It's a terrific way to get someone's attention. 5. Include [News] or [Pitch] in brackets at the beginning of the subject line. Again, you need to give the reporter an easy way to spot your news as legitimate. So tell them up front you are sending them news or a pitch and watch your email delivery rate soar. 6. Include the reporter's column or beat in the first paragraph. A reporter is always going to pay more attention to your pitch if you are one of their faithful readers. If you start out your email with something like, "Jane, in last week's Cooking for One column, you said...", you will surely get the reporter's attention. 7. Include all your contact information Nothing's worse than getting an email that you want to respond to immediately and having no way to contact the person except by email. Give the reporter all your phone numbers. And don't forget your physical address and website domain. Make it easy for them to contact you. 8. Never include any attachments. Unless you've been living in a cave without Internet access, you know that attachments are the way that most worms and viruses are spread on the Net. Windows XP strips off most attachments, and most corporate entities don't allow attachments to come through their systems. They can even get you blacklisted so your emails cannot get through. So don't be stupid. Don't send attachments unless someone asks for them. 9. Provide a link to your website to download photos, graphics, graphs, bios and other background information. Just about anything that you need to deliver to a reporter can be uploaded to your website. You can include product photos, people photos (remember to make them 300 dpi for print/ 72 dpi for online and in various sizes, so that the media can choose which size they want to use), bios, background information, sample chapters, and even an entire digital book. If the reporter wants you to send the product or a physical book, then you'll have to mail that, of course. 10. Always include a subject line, but never put "Hi" or"Hello" in the subject line, especially alone. Emails without subject lines are usually spam, and those that say hi or hello are usually viruses, so no one is going to open them. Be thorough. Include a subject line. 11. Follow CAN-SPAM rules and allow an easy unsubscribe method to your email list. Even if you don't include a one-click unsubscribe, you should at least include a statement that tells the reporter how they can get off the list or let you know that their beat has changed. A simple statement that says, "To get off this subscriber list, simply hit 'reply' and put 'remove' in the subject line" will suffice. And don't forget to include your name and address. Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to subscribe and claim your free special report.
MORE RESOURCES: Stop Unwanted Robocalls and Texts Federal Communications Commission 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India AT&T ActiveArmor Offers Features to Control Spam Texts AT&T Newsroom How to Protect Yourself from Quishing, the Newest Email Scam Reader's Digest How To Stop Spam Calls for Good Clark.com - Clark Howard How to Block Spam Calls on iPhone [2024] The Mac Observer How to block spam calls USA TODAY KT develops AI-based spam filter Mobile World Live How to block spam calls on Android Android Police How to Stop Spam Texts on an iPhone or Android Reader's Digest How to stop spam texts with your favorite messaging apps Popular Science Is "Scam Likely" Calling You? Here's How to Block Them MUO - MakeUseOf How To Block Spam Messages on Android — Direct Methods and Third Party Apps Digital Information World How To Block 'Scam Likely' Calls Parade Magazine Block spam calls and texts with Robokiller Cult of Mac How to block spam texts from an email account Android Police WhatsApp now lets you block spam right from your lock screen Android Police 10 Best Call Blocking Apps MobileAppDaily How to Stop Spam Emails in Gmail, Outlook + More Panda Security New Report: The #1 Phone Scam in America Clark.com - Clark Howard Hiya: Spam Blocker & Caller ID by Hiya AppAdvice How to block spam callers on your phone XDA Developers AI-Driven Scam and Spam Call Blocker, Genie, Is Seeking Investment To Better Protect Seniors International Business Times WhatsApp: How to block, report, and delete spam Android Police New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times How to report and block spam in iMessage Android Police Detect and block spam calls with Truecaller's new AI feature; know what it is and how to use The Times of India Here’s how to stay safe from spam calls on WhatsApp The Times of India Google Search update brings better spam filter to improves search quality The Times of India WhatsApp Now Allows Users to Block Spam Directly From Lock Screen: Here Are Steps to Enable Feature Gadgets 360 Scam call numbers: Check full list and block them The Economic Times Comcast Introduces New Advanced Spam Blocker Feature for Xfinity Voice Customers Comcast Corporation How to Block Spam Calls on Android & iPhone Devices | Reviews by Wirecutter The New York Times Scam texts are becoming more frequent, here's how to handle them News 3 WTKR Norfolk Whoscall app launched in the Philippines to block spam calls, messages manilastandard.net How to Block and Report Spam Messages on WhatsApp MUO - MakeUseOf Google upgrades Gmail's spam filter to automatically detect ``spam that can only be read by humans'' GIGAZINE(ギガジン) Spam-blocking app launched in the Philippines Philstar.com How to block robocalls on your Samsung Galaxy phone SamMobile - Samsung news Stop spam calls on iPhones and Android devices with these simple steps The Indian Express Savvy Senior: How to protect seniors from scam calls Midland Daily News How to stop spam calls on iPhone and Android phones Digital Trends Mobile phone users to get option to block overseas numbers as part of new anti-scam measures The Straits Times How to Stop Spam Calls The New York Times How to Stop Spam Calls and Block Robocalls Business Insider Spam blocker proves costly – The Florida Bar The Florida Bar How to block spam calls on iPhone Laptop Mag How to Keep Spam Away From Your Smartphone samsung.com Washington state lawmakers unanimously approve law to limit robocalls, hold telecoms accountable GeekWire Best apps to block unwanted spam calls The Citizen How to Block Spam Calls on Android Lifewire |
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