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Dont Be A Reciprocal Linking Turkey!
I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable. He had been assured that the spamming, er - I mean, linking software, would increase his visiblity for an inside page on a hot topic currently in the news. He didn't want to hear my unpopular opinion that reciprocal linking is DEAD! Halloween is over people! We don't need the mummies of yesterdays' linking schemes haunting our Thanksgiving too! Oh, it must be a Thanksgiving TURKEY! A reciprocal Linking Turkey! Can reciprocal linking Santa's be far behind? OK, I'll drop the holiday metaphors. I tried in vain to convince this client that he didn't need that software for his review of the new Myriad Pictures flm, "Kinsey" about early sex educator Professor Alfred Kinsey. We had just that morning distributed a press release online which is now posted on over 100 high visibility news sites and Yahoo news picked it up! These are hugely valuable ONE WAY inbound links that will vastly improve his search engine ranking immediately due to the topical nature and excellent timing of the release. This client is a sex educator and runs an educational web site about sex and love. His press release put down the idea of the use of the new Intrinsa© testosterone patch to cure the low sexual desire of post-menopausal women and praised the new film Kinsey. He'll be top ranked for two highly desirable and valuable (to him and his web site) keyword phrases within the week. By the way, I HIGHLY recommend this approach for those with newsworthy issues they want to promote to the press. will send your newsworthy press release to over 100 top news sites, hundreds more radio, television and newspaper reporters, and tons of journalists who have signed up to receive them. Ereleases.com is syndicated by major news organizations and you can gain hundreds of links while generating interviews and even television appearances, all for only $400! Some people will pay that much for worthless reciprocal linking software and installation by webmasters having a slow week. ;-) Back to our story... I re-affirmed my opposition to the use of the software as we ended our call and he hung up disappointed because he wanted my support and assurance that the sales pitch he got from his web designer on the reciprocal linking software was accurate and that it would do more for him than this press release. Unfortunately, we'll never know because he bought the sales pitch from the web designer, installed the software and immediately sent out a sp*m - AHEM, er, I meant to say - email to his newsletter mailing list announcing the availability of reciprocal links and asking them for links to his newsworthy new pages. When will this linking insanity end? Following is my reasoned - and decidedly calmer than I am now - email response to him. Dear Gary, This link generation scheme is standard for reciprocal link software. The value of "Reciprocal links" is far lower than the value of the ONE WAY links you already have from that press release distribution and the posting of the press release on your site which, by the way, includes linking instructions at the bottom of the relevant pages. I've written an article call "Linking Psychosis is Treatable" which discusses the foolishness of links pointing all over the web. It doesn't address reciprocal linking so much as the insanity with which webmasters persue them. Your press release has ALREADY generated a huge number of inbound ONE WAY links that will increase the visibility and rank of both Kinsey Film Review and Intrinsa© Testosterone Patch pages. Doing the reciprocal page will initially LOWER your rank because it is RECIPROCAL. There is a concept called "Authority Site" that search engines use where ONE WAY inbound links are ranked VERY highly and reciprocal links are devalued BECAUSE of software like that being promoted by link-crazy folks not willing to do the hard work of generating the more valuable one-way links. The search engines know about the software available from linking fanatics and DEVALUE pages that use it. Ultimately it can increase your visibility, sometimes, over the long run, but it just isn't that helpful in most cases. I've taken a hard line about this and get a lot of flack about it from those without SEO experience or knowledge. But smart professional SEO's agree that reciprocal linking schemes - AND ESPECIALLY SOFTWARE GENERATED PAGES - are not worth much in search engine rank. The search engines are reducing the importance of those type of pages daily because it is too easy and too commonly used by scores of webmasters looking for an easy ranking. I have written in the past that "Reciprocal Linking is Dead!" in which I outline my linking policy and encourage all reciprocal links requests to submit articles to be used on my site and that I'll link to them through the resource box of their articles - IF I decide to publish them - but that I just don't do reciprocal linking - period. I don't even require them to link to me, but I point out that I have over a hundred fifty articles on my web site available for use on their site if they use my resource box, provide author credit and link to me through my resource box. That's my story and I'm sticking with it. ;-) No matter how unpopular it makes me with software vendors selling programs or link fanatic webmasters looking for extra income and easy solutions. Don't be a linking turkey! Happy Thanksgiving! About The Author Mike Banks Valentine Here's some free link popularity software: http://website101.com/download/link-popularity-software.html This article written about experience with SEO client Dr. Gary Schubach, of and is used with his permission. You may reproduce this article on your site if you make all llnks live, maintain this resource box and provide author credit. This article available online with working links. http://realityseo.com/2004/11/reciprocal-linking-turkeys.html
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Traffic building up on highways as people travel on Lunar New Year 코리아타임스 Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Guide to 5G: Building Future-Ready Smart Cities Spiceworks News and Insights Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News KeNHA announces closure of Mai Mahiu-Narok Road People Daily Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com Traffic building up rapidly on expressways as people head for hometowns New Straits Times M4 traffic building as Easter getaway begins South Wales Argus Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Two lanes closed and warning of 'severe delays' on the M6 southbound after crash Lancashire Telegraph Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph |
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