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Part 2 - Do Not Ever Link to a Site Without Doing This First!
Writing Links In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don't budge the cylinders in the lock. Number of links takes second place to quality of links. The words you choose, varying them for each targeted link site, and incorporating some tried and true direct mail standard tactics will make your links more popular in the search engines, which is our ultimate goal. So lets get started! As we said earlier, links are a crucial part of attaining high search rankings. The key to writing good "link content" uses the same tactics for writing all good web content. Namely, don't write for the search engines. Write for your readers and target audience. After you do that, then go back and tweak the little details to optimize for the engines. Why? The search companies attempt to give results for human readers, and because a number one search engine position is worthless if the description of your site is the most boring thing anyone has ever read. You have humans that are examining your site to see if they want to link to you. Even if you pay for links someone has to make the decision that you're worthy of being on their site. And further, you'll never sell your product or service or attain any readership. Let's take a simple step-by-step approach and make sure your links are lively, catchy, searchable and gushing to be clicked. Pretend you're the owner of a pumpkin company website. You sell all things made from pumpkins. Step 1- Review Your Keyword List Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link. A few keywords might be: Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to: Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits. Step 3 Word Varieties Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page. Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher. Step 4 Incorporating Direct Mail Tactics Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click. The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do. So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look. It doesn't take much to write a simple call to action. For example:Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good? I think I'll have a look. Step 5 Put it all together Take your keyword phrase and surrounding text and create your link. The coded form looks like this. Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin. Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all your keywords. Don't forget to use those keywords within your page too!! Step 6 Final Thoughts Stay away from link farms and free for all link sites. List in as many Directories as you can, especially ones that are of the same nature as your site. Try to get one-way links. You might be able to buy some from someone fairly cheaply. If you have to get a reciprocal link, stick to sites that are similar in theme to yours. They don't have to be identical, but in the case of The Orange Pumpkin Company, a link from a car dealer is a waste of time?unless that car dealer happens to have a collection of the world's greatest pumpkin recipes on their site. If that's the case, then try to get a link on the page with the recipes. Even though you're goal is to rank high in the searches, write for the end user. Then go back and fine-tune things for an optimized search engine friendly page. Good luck and happy linking! John Krycek is the owner and creative director of theMouseworks.ca. Read more articles on the insights and secrets of website design and development and internet marketing in easy, non-technical, up front English!
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Traffic building up on highways as people travel on Lunar New Year 코리아타임스 Bridge building in Fife requires traffic shift Tacoma Weekly Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Building demolition to disrupt Port Angeles traffic Peninsula Daily News Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... 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