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Power Packed Linking Strategies - Part One
This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. If you've been sitting and wondering why the traffic to your website is trickling in to your website ever so slowly then this article is intended to help you add some much needed oomph to your marketing campaign by using a linking strategy. You may have heard that linking to other websites can benefit your website. Here are the three main reasons: Traffic . By linking to sites with similar themes to your own you can develop a hub of traffic that will always remain constant. There's an old saying that "a link lasts for all time" and it's essentially true. There are short termers, shysters and hucksters that try to tilt the playing field but ultimately they are the biggest losers in the link strategy game. Once links have been placed they generally remain for years to come, feeding your site with a steady stream of reliable traffic. In fact it often happens that some domains which have been given up by their previous owners have thousands of links still pointing to them after many, many years. It may be a slog in the beginning to set up a linking exchange program but you will be rewarded with quality traffic which lasts well into the future. Popularity. When search engines look at how highly to rank a site on their search engine results pages (serps) they follow an in house algorithm which determines where your site gets placed in the results page. On page factors such as page titles, headings, Meta tags etc all have a bearing on how your page gets ranked but also important is the "popularity" of your website. The popularity of your site is determined by the links that point to your site. Not just any old links either. The type and quality of the link is also under scrutiny here and so there is no point rushing off and trying to get as many links as possible, you need to track down quality links to your site to gain the best benefit from a linking campaign. Partnerships. Growing your business in the wired world has many similar facets to establishing a business in a traditional manner. You need to cultivate and establish your partnerships with other sites to enable growth. Trying to do everything in an insular manner by relying on one method (for example "pay per click") is certain to end your hopes of building a successful website prematurely. It's essential that you seek out like minded businesses and work with them to satisfy your customer. It's unlikely that you will have all of the necessary requirements in place to satisfy every customer, so just as in the high street, it makes sense to partner with other businesses that can provide the missing components to the overall solution. Viewed in this way it makes complete sense to seek links with related sites. For example. A site that specialises in tailored suits would be in a particularly niche market. Saville row tailors are much in demand these days but who would they partner with online? Traditional linking strategies would have you seeking out similar tailors, maybe from other parts of the country so that you were not in direct competition. However, thinking laterally, it makes complete sense that someone doing a search on Google for "tailor" would want to see other tailor related sites so that they could compare services. So an improved linking strategy would be to provide links to related services. For example, one of the most common reasons for getting a new suit is a wedding. So wedding organisers and marquee companies would be good to approach. High class catering services and wedding limousine companies would be other good avenues to explore. The strategy should be to link with partners who will actually be able to provide a service to your website visitors rather than just linking to a site because you can. As well as the value of the link in your popularity stakes you will also benefit from the increased traffic that the related links provide. In the next article I examine some practical methods you can use to gain link popularity and traffic About The Author Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Will America ever stop building more highways? The Washington Post Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News KeNHA announces closure of Mai Mahiu-Narok Road People Daily M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com Traffic building up rapidly on expressways as people head for hometowns New Straits Times M4 traffic building as Easter getaway begins South Wales Argus Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Beach Hop 2024: Coromandel traffic building as festival gets under way New Zealand Herald Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph Traffic building up on M6 in Warrington due to abandoned vehicle Warrington Guardian Rush hour traffic building after Croft Interchange collision Warrington Guardian Traffic building up on several major highways Free Malaysia Today |
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