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A Beginners Guide to Exchanging Links
Reciprocal linking is an effective, free way to get more visitors to your website. Exchanging links with other webmasters can help you in two ways. Firstly, by getting your link displayed on other websites you are increasing the number of paths leading back to your your own site. This in turn will increase the number of visitors. Secondly, exchanging links will increase the chances of getting your web page ranked more highly in the results returned by search engines. The reason for this is that for most search engines, the number of links pointing to a site plays a huge part in determining where that site ranks. Why? Well, wouldn't you be more likely to visit a place that had been recommended to you by a friend? The same reasoning applies to search engine positioning. A link from site A to site B is like a vote for site B. The more votes that site B gets, the higher it is regarded by search engines. However, quantity is not everything! A link carries more weight if it is from a high quality site - in the same way that a recommendation from a trusted friend would be taken more seriously than a recommendation from a casual acquaintance. If you have been reading up on the subject of search engine positioning, you may be familiar with the term "PR", or "Page Rank". Page Rank is Google's way of measuring the "importance" of a web page. In simple terms PR is a number between 1 and 10 and can be viewed by downloading the Google toolbar. It is easy to become hung up on or obsessed by page rank, but my advice is to try to take your focus away from that PageRank icon on the Google toolbar and focus your efforts instead on building up a good set of reciprocal links. If you do this well, the PR and search engine rankings will come. So, how do you start reciprocal linking? The first step is to find other sites that you want to link to. Use search engines and links from other websites to find sites that complement your own and try to request links from sites that you think would interest your visitors. You may have been recommended to avoid linking with your direct competitors. Whether you do this or not is entirely up to you - the main disadvantage of doing this is the chance of losing business, whereas the advantage is the extra traffic that you will gain by doing so. Personally I feel that the additional traffic gained from linking to competitors outweighs the potential chance of losing business to them. Before you start your linking campaign here are a few tips to help you: (1)Ensure that there is a visible link to the "Links" directory on the index page of the site you are requesting the link from and that the links directory is organised. It's unlikely that your link will be found by visitors if it is one of the 100 links on an unorganised links page. (2) Follow the above rules for your own website - it's only fair. (3) Once you have found a page it is good manners to add a link to your own site before requesting a link from another. This way the webmaster of that site will know that you are serious and will be more likely to link back to your site. (4) Being highly organised whilst requesting links is also important. Using link management software to keep track of all your link requests and automatically add them to your web page literally halves the time taken to request and manage links. (5) Keep track of all the links you have requested, either through link management software or in a spreadsheet. Add the URL, date requested and contact information for all the links you have requested and update this everytime a link is approved or declined. This will help you to keep track of your reciprocal linking campaign and prevent you from looking stupid by requesting a link from the same site multiple times. (6) Use tools to help you decide which sites to link to and to help monitor your own progress. Tools Finally, set yourself a goal to request a specific number of links per week or per month. Keep going until you meet this target. It may be boring, but once you get into the way of doing this, it will seem like second nature and you will start to reap the benefits in the form of increased traffic to your website! Suzanne Morrison is the webmaster and owner of http://www.homebiz-direct.com To learn more about how to promote your website visit her Beginner's Guide to Internet Marketing
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Will America ever stop building more highways? The Washington Post Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News KeNHA announces closure of Mai Mahiu-Narok Road People Daily M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com Traffic building up rapidly on expressways as people head for hometowns New Straits Times M4 traffic building as Easter getaway begins South Wales Argus Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph Traffic building up on M6 in Warrington due to abandoned vehicle Warrington Guardian Rush hour traffic building after Croft Interchange collision Warrington Guardian Traffic building up on several major highways Free Malaysia Today |
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