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7 Ways to Increase Web Site Visitors and Boost Sales
Have you spent a lot of money on advertising with theexpectation that you would get many sales from the 1000sof web site visitors that read your ad? Have you poured money into driving traffic to your website, only to have no one buying your product? Maybe you have seen the ads, "Get 10,000 visitors to yoursite, for only $20" . Wow, you think, that's a greatbargain, I'll go for it. The result - 10 people visitingyour site and no one buying. What's the problem? You havenot effectively targeted your customers. Your field ofcustomers is too large. Most of them are not interested inyour product. You need to zero in on the person that wants,needs and thirsts for your product. How do I find my targeted customers? 1. Place yourself in your customers shoes. There's anIndian saying that goes something like: "You must walk a mile in my shoes, before you canunderstand me". For example, if I am selling a weight loss product, I wouldnot be targeting skinny people, but targeting those thatare overweight. 2. Make a thumb nail sketch of this person Who is your customer? What are her wants, needs and desires? Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them. For example, let's make a sketch of a typical overweightperson: 30-50 years old 3. Develop a product that addresses one or more of theirneeds. Always refer back to your thumbnail sketch as youwrite for your site. Elaborate on the points that fit yourproduct and what it delivers. As you start writing, newideas will naturally emerge, but always keep them focusedon your targeted customer so you won't go off the track ofwhat your customer wants. Based on the profile I outlined above, you may sell themproducts that help them lose weight, improve their health,look good, spend more time with their children and get wealthy. 4. Write your copy to sell - when you write the copyfor your site, always stress the benefits. Develop a themefor your site that focuses on this benefit and don't strayfrom it. for more indepth information on this topic, read my article: "How to Get Listed in the SearchEngines - Developing a Theme-Based Site" 5. Make sure each page sells. - each page should emphasizethe benefits in the headline, to pull the reader into thecontents of your page. It should ask the question: What's in it for me? Why should I spend my precious time reading this page? 6. Write as if you were talking to your friend - your copyshould be conversational, friendly and personal, as if youare sitting next to the person. Write from the viewpoint ofwhat your customer wants to buy, not what you want to sell. 7. Deliver the contents in a clear, crisp way - be carefulnot to stray from the central purpose of what you promisedin the headline. Make sure your customer wants to clickthrough to the next page or your order page. Don't beafraid of clearly stating the price of your product. Clearly identifying your customers and writing copytailored to solving your customers problems, places them ina buying mood. Converting these visitors into buyers shouldnow increase the amount of sales from your web site. Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com - AffordableWeb Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles at subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Traffic building up on highways as people travel on Lunar New Year 코리아타임스 Bridge building in Fife requires traffic shift Tacoma Weekly Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier Columbus Business First UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Building demolition to disrupt Port Angeles traffic Peninsula Daily News Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Roads blocked after crash in Barley and Rawtenstall Lancashire Telegraph KeNHA announces closure of Mai Mahiu-Narok Road People Daily Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Three vehicle crash causes tailbacks on M6 and A590 The Westmorland Gazette Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com |
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