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Power Packed Linking Strategies - Part Two
The keyword marketing guide to a linking strategy that packs real punching power. This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number one: The Front Page Link Swap. The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo). Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines. The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links. This is where the front page link swap is such a powerful strategy. By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page. The downside is that to find willing and co operative webmasters to do the exchange is very time consuming. Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends. Link strategy number two. The One Way Directory Link. As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise. Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source. Link strategy number three. The Strategic Article Link. This type of link packs the biggest punch of all. Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site. The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style. Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it's important that you capture your reader's attention and imagination. For this type of article don't worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry. So you can't write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag. About The Author Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Roads blocked after crash in Barley and Rawtenstall Lancashire Telegraph KeNHA announces closure of Mai Mahiu-Narok Road People Daily Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com Traffic building up rapidly on expressways as people head for hometowns New Straits Times M4 traffic building as Easter getaway begins South Wales Argus |
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