Traffic Building Information |
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25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms. 1. Algorithm: The mathematical computation used by major search engines to determine which web pages will be displayed in query (search) results. 2. Click-through rate (CTR): The total number of possible clicks on a web page divided by the actual number of times a link on that same page is clicked. 3. Cloaking: The process of sending a version of a web page to a search engine that is different from the one a user sees on the site. Cloaking is considered to be unethical but is often used to increase the potential ranking of a website. Most of the search engines will penalize a website or web page if they discover it is cloaking. 4. Dead link: A hyperlink that does not lead to a page or site. This usually occurs when a server is down, the page has been moved or deleted, or the site no longer exists. 5. Directory: An index or list of websites compiled by people and usually organized by topic or theme. 6. Doorway page: A page that has been created for the sole purpose of attempting to get a higher ranking in the search engines. Most of the major search engines will penalize websites that use doorway pages. 7. Hidden text: Text that is visible to the search engine robots or spiders, but not to the website visitors. Hidden text is mostly used to add extra keywords to a page without adding additional content. Most of the major search engines will penalize websites that use hidden text. 8. Hyperlinks: Used to link one or more documents or pages together. 9. Inbound link: The links that direct users to another website. When a user arrives at one site from another site, that link is known as an inbound link. 10. Keyword: A word or phrase which is used when searching for a website in the search engines or directories. These are the words or phrases that webmasters use to describe or explain the content of their website. 11. Keyword Density: Represents the frequency that keywords appear on a page. Keyword density is the ratio of a keyword or key phrases to the total number of words on a particular page. This is an important issue for search engine rankings. The more often the keyword appears on a page - the higher its search engine ranking. However, if the keywords are repeated too often, it could lead to the page being penalized for spamming. 12. Link Building: The process of creating inbound links to your website. This can be accomplished by requesting reciprocal links, being listed in e-zines, newsletters, and directories. 13. Link Exchange or Reciprocal Links: The process where two webmasters agree to place each other's link on their website. 14. Link Exchange Program: Most link exchange programs are where webmasters sign up and agree to host and link to a member's only directory or links page. 15. Link Farm: Link Exchange programs that do not offer anything but a bunch of unrelated links. Most link farms collect email addresses and use them for sending unsolicited emails (SPAM) to webmasters that sign up for the program. 16. Link Popularity: The number of websites that link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a website. 17. Meta Description Tag: The tag present in the header of a web page that provides a short description of the contents of the page and/or the website. 18. Meta Keywords Tag: The tag present in the header of a web page that lists words which represent or explain the content in the body of the page and/or the website. 19. Pay Per Click Search Engine: A search engine in which the ranking of the sites is based on the amount paid for each click from that search engine to the site. 20. Outbound link: A link that directs users to another website. When a user arrives at a new site from your site, that link is known as an outbound link. 21. Search Engine: A computerized index of the web pages which creates a searchable database. Examples are Google, Yahoo, and MSN. 22. Search Engine Placement/Optimization: The process of ensuring that a website ranks high in the major search engines. 23. Spider: Also called robots or crawlers. This is a software program used by search engines to crawl the internet, storing URLs and indexing the keywords and text on web pages. 24. Traffic: The actual visitors to a website. 25. URL: (Uniform Resource Locator) is used to designate the address of a website. Lesley Dietschy is a freelance writer and the creator/editor of The Home Decor Exchange and the Home & Garden Exchange. The Home Decor Exchange is a popular home and garden website featuring resources, articles, decorating pictures, free projects, a shopping marketplace, and more. The Home & Garden Exchange is a unique link exchange directory dedicated to home and garden websites. Please visit both sites for all of your home, garden, and website needs. http://www.HomeDecorExchange.com http://www.HomeGardenExchange.com
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Downtown foot traffic is on the rise, according to City Market Building official WFIR News Talk Radio Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Texas solar eclipse: The big day is finally here San Antonio Express-News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Collier County idea to address traffic woes with moratorium fizzles Naples Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Would building Southwest Florida pedestrian underpasses help traffic? Naples Daily News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier Columbus Business First Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Proposed apartment buildings on Greenwich's Mason Street cause worry: Traffic 'is dangerous as it is' Greenwich Time Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Building demolition to disrupt Port Angeles traffic Peninsula Daily News Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph |
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