Traffic Building Information |
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The Hidden Traffic Strategy That Skyrockets Your Profits
If you agree that traffic is the true currency of the web, then you'd want to read this article very carefully? Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy between traffic and sales. The problem is, it is all too easy to get caught up in specific traffic generation methods and lose sight of the 'bigger picture'. What's this bigger picture you ask? Your focus should be on creating a total traffic strategy, instead of just concentrating on smaller individual techniques. This is important as a well-defined strategy allows you to choose the BEST traffic sources for your business goals. It's the smarter and more powerful approach for leveraging on your incoming traffic for skyrocketing profits. Now setting up a strategy might sound daunting to some, but it really comes down to understanding the difference between SHORT-term traffic and LONG-term traffic. Most marketers do not even realize there IS a difference between the two, and how this difference can impact your business in more ways than you will imagine. First let us look at the definitions of these two traffic sources: 1. Short-Term Traffic Short-term traffic creates a temporary boost in visitors, but there is more to this. You might immediately think of a pay-per-click campaign as an example of short term traffic; but, did you know that certain search engine optimization efforts could also result in a short-lived traffic boost? The key word here is the word temporary and the question to ask is: temporary relative to what? A PPC campaign might be temporary relative to your budget. Perhaps you can afford only X number of clicks in your current situation. It may be temporary in that it is not your primary method of traffic generation, but you run campaigns in order to collect leads for your newsletter or test your landing pages. Likewise, if you have a large budget and have found through testing that PPC visitors convert well for you, then this method becomes a part of your long term strategy. Here is another example: Let's say you jumped on the bandwagon and created "smart pages" or "doorway pages" before Google wised up and started banning those sites. If Google failed to blacklist those types of sites, you could have had a source of long-term traffic on your hands. I bring this up just to make it clear that not all search engine optimization tactics produce long-term traffic. Experts pound us all daily with the notion that SEO is the holy grail of consistent, long-term traffic. It bears noting that this isn't entirely true. Changes in algorithms can affect your ranking even when you use legitimate optimization tactics. Put another way, SEO is a preferred method, but you MUST stay on top of things, else your efforts will be short lived and so will your traffic. 2. Long-Term Traffic Long-term traffic consists of repeat visitors and a consistent influx of new visitors. Understand that repeat visitors come through relationship building and branding. The focus is on communication, compelling content and some form of direct link between the visitor and your site (e.g. by a newsletter subscription, bookmark or viral product containing your link). For the search engines, new visitors will only reach your site through broad and consistent exposure. This means you should maintain at least first-page positioning on a handful of relevant keywords. Another necessary criteria is a dominance of a reciprocal linking strategy with other relevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time. As mentioned one way to a constant flow of long term traffic comes from being able to maintain high search engine rankings for relevant keywords, which is not easy. A powerful weapon I would recommend you to immediately use is at http://www.ewenchia.com/stomp.htm After understanding the difference between these two traffic sources, the question is how do you use this knowledge to maximize your results and ultimately, profits? The answer lies in identifying your business goals. Why? Simply because your goals dictates the type of traffic you want to go after. Here are some real-life examples. Is your goal to:
In summary, short term traffic is mostly directed toward some form of testing or quick list building. It also presents an opportunity to collect important feedback on your site in real time. Long-term traffic on the other hand builds your customer base, subscriber base and audience over time. It allows you to spot trends through examining month's worth of patterns logged in your server's web stats. Your repeat visitors provide a valuable test bed for researching your market and learning how to communicate with them effectively. The successful marketer uses a blend of both short and long-term traffic and, more importantly, knows the difference between the two so as to create an effective total strategy for website success. For a deeper understanding of the entire traffic generation game, check out http://www.ewenchia.com/ts.htm and you'll be on the way to an avalanche of quality traffic in no time. Like this article? Show your appreciation here: http://ewenchia.com/drink.htm. Copyright 2004 Ewen Chia About The Author Ewen Chia is a successful Internet marketing expert who has mastered the science of instant profit generation. You can learn his proven money-making secrets and explosive marketing strategies by going to: http://www.InstantMarketingSecrets.com.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Downtown foot traffic is on the rise, according to City Market Building official WFIR News Talk Radio Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Texas solar eclipse: The big day is finally here San Antonio Express-News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Collier County idea to address traffic woes with moratorium fizzles Naples Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester White-Spunner on building Gulf Shores air tower Business Alabama Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Would building Southwest Florida pedestrian underpasses help traffic? Naples Daily News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Proposed apartment buildings on Greenwich's Mason Street cause worry: Traffic 'is dangerous as it is' Greenwich Time Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Building demolition to disrupt Port Angeles traffic Peninsula Daily News Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph |
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