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Common Sense Link Exchange
Creating a simple links page to exchange links for the purpose of higher search engine ranking is a bad idea. Now you're probably saying to yourself why else would I make a links page? The answer is simple. You want to offer your visitors good quality content. Following this line of logic will help you go a lot farther in rankings and traffic than just throwing a links page together. You see, search engines, especially Google, are trying their best to only rank sites that have quality content in a specific area. When you throw together a links page that has 150 links ranging from household goods to zoos in Australia on a single page, you have just created a worthless page to a search engine because you just created a worthless page to a web visitor. No one is going to take the time to sort through all those links in the slight chance that there could be something of value to them. Let's say your trading links with someone. Ask yourself, "If there was no such thing as a search engine, would anybody find my site on this links page?". If the answer is no, you probably don't want to exchange links. You're only wasting your time. That's why so many webmasters today barely read link request emails anymore. I've gotten a link on a related site that sometimes equals as much traffic as a single search on Google for that topic, so it is important where the link is located. I expect no traffic if my movie poster site is stuck somewhere between car insurance and real estate sales amidst 100 other links. However, if the page is entitled posters and every link on the page is related to posters and art or movies then I can expect some visitors coming from that site. The best way to go is to make a links page that offers sites that are similar to your own site's content, and don't put 150 sites on one page with a title tag that says the exact same thing as your homepage. If you plan to list hundreds of site links, put them into categories. For example if your site is about cars or anything to do with the automotive industry, then you have a gold mine of content ready to mine and tons of sites that can and will exchange links with you - if you have a good directory. You should categorize your links section into cars, trucks, automotive parts, racing, etc. and each category breaks down into more sub-categories like automotive parts leads to tires, brakes, and on and on. Before you know it you've got a great addition to your site that your visitors will like to visit, and others will want to be listed on. The search engines will even list your links pages, and every listing helps. I turn down sites every day because it's a complete waste of time to get their listing. Linking to them could even harm my rankings. Sites that have 25 pages of links in no other order than alphabetical or numerical are not going to help you. They can only hurt. Links sections or directories should have a logical categorization with a descriptive title tag at the top. Title tags that run on forever and have no keywords relating to the page's content are worthless. Some people think they are doing great by repeating their company name and product over and over again, but it makes the page less useful to search engines and web visitors. It seems more and more that the organized directory is dying out. New webmasters come and go without knowing the tricks of the trade, while search engines are getting more strict on just about everything. You must organize your directory and link only to sites that relate to yours or you are wasting your time and the time of those that you want to exchange links with. The author has been a webmaster for over 6 years. Check out webmaster tips for more tips from the author.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Downtown foot traffic is on the rise, according to City Market Building official WFIR News Talk Radio Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Texas solar eclipse: The big day is finally here San Antonio Express-News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Collier County idea to address traffic woes with moratorium fizzles Naples Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Would building Southwest Florida pedestrian underpasses help traffic? Naples Daily News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier Columbus Business First Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Proposed apartment buildings on Greenwich's Mason Street cause worry: Traffic 'is dangerous as it is' Greenwich Time Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Building demolition to disrupt Port Angeles traffic Peninsula Daily News Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph |
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