Traffic Building Information |
|
Back Door Google via Overture
The importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequently the site will be higher in the search engine 'natural results'. What we don't know however, is that running a PPC (pay per click) campaign with Overture can increase a web site's Google link popularity. I wish I could see the raising eyebrows of some of you now. In the next few paragraphs I'm going to tell you how this method works and like everything in life its pros and cons. So, running an Overture campaign (regardless of how successful the campaign is) will put your advertisement on thousands of web sites (refer to Overture Impressions). It's pretty simple; there are thousands of 'content' web sites that use Overture ads as their main income stream. Similar to Google ads, web sites are publishing Overture ads and once a user clicks on the ads, Overture pays a small amount to the 'content' web site (for example see http://www.brazil.com , right click on any link on this web site then properties, you'll see that this links back to overture). Once your ad appears on many web sites it's ready to be indexed by Google. Google, using its famous crawler - GoogleBot, visits many web sites each day and there is a high chance that it will find, index and include the page that displays your ad in its natural results. Sounds a bit farfetched? Let's have a look at this example, open a browser, go to Google and type www.orangejewelry.com/ -site:www.orangejewelry.com/ into the Google search box. What you will find is around 200+ links to this web site. These are Google's natural results; however, 90% of the links in this results set are 'content' pages that run Overture advertisement campaigns!!! www.orangejewelry.com is a new web site on the web that runs PPC campaign with Overture, what they found out is that they get an additional value from the campaign in the form of 'loose links' in Google, which increases link popularity. Again, it's pretty straightforward; www.orangejewelry.com pays Overture to be visible on the internet. Overture pays small 'content' web sites to display www.orangejewelry.com ads. Google crawl these web sites, index them and include them in its natural results. As I mention above, these links are 'loose', which means these are not real links to your web site. The reason is that the Overture ads are changing all the time and by the time that Google picks up the page, index it and put it in its natural results the real ad or link to your web site is not there, it's changing dynamically by Overture. To prove this, do the exercise we did above, or click on the following link to Google. What you will find is that by clicking on the Google results, and going into one of the web pages in the results set, there is no mention to www.orangejewelry.com (for example: Brazil.com) ; however, if you click on the results cached page (for example: Cached) you can clearly see when the page was indexed by Google and that your web site Overture advertisement is there!!! Amazing ha? The pros and cons are quite self-explanatory at this stage (I think) on the one hand you get link popularity boost from Google by running an Overture campaign (go figure, why Google do this as Overture is its main competition). This is by far the single most important factor to determine what sites are indexed by Google (see Google PageRank Information). On the other hand these links are not 'real' rather 'loose' as once the user clicks on them heshe doesn't get to your web site but to where your web site was advertised awhile ago. My conclusion is pretty simple, if you have a new web site OR use Overture a lot to increase traffic to your web site, try to use this method smartly (for example, you can participate in categories in Overture that have many impression but low click rate, this will result in your web site ads are visible on the net for GoogleBot but you won't have to pay much for Overture clicks). Whatever you do, keep in mind that once you stop your Overture campaign, these 'loose' links in Google will stay there for only few weeks. What I'm still puzzled about is why Google indexes pages with links to Overture and not pages with Google ads, which they can have financial gain from (not very ethical though). Note: this article was published on 01/02/2005 and all the links in this article are valid as of this date. Keep in mind that links to Google search results are likely to change every few weeks. If you read this article and it has broken or incorrect links, please contact me via e-mail at gil@stridergroup.biz. In my next article I'll discuss the effectiveness of Overture campaign to online stores. Gil Hidas is a web master and a database specialist.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Building demolition to disrupt Port Angeles traffic Peninsula Daily News Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Australia building air traffic control system for drones ahead of influx of ‘flying taxis’ The Guardian Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Roads blocked after crash in Barley and Rawtenstall Lancashire Telegraph |
RELATED ARTICLES
7 Ways to Increase Web Site Visitors and Boost Sales Have you spent a lot of money on advertising with theexpectation that you would get many sales from the 1000sof web site visitors that read your ad?Have you poured money into driving traffic to your website, only to have no one buying your product?Maybe you have seen the ads, "Get 10,000 visitors to yoursite, for only $20" . Wow, you think, that's a greatbargain, I'll go for it. 10 Ways To Have People Keep On Coming Back To Your Site 1: Original and Fresh ContentPresent your visitors content they cannot find anywhere else. Not all your contenthas to be 100% original, but a good percentage of your site should have originalcontent. What Can Lots Of Content Do For Your Site? Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others don't know where to begin or are too lazy to do the work. 3 Fastest Ways To Get Traffic To Any Website After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic!Without website traffic it's the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get "hits," but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website. How To Get Links Without Asking Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked?Sound impossible? Well, it can be done and here are ten strategies to prove it. 131 (Legitimate) Link Building Strategies In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. Getting Unlimited Traffic From Search Engines Search engines have become so intimidating lately - most peoplethink that search engines are just out to get them - everyone'sbecoming afraid.. Reasons Why You Should Have A Weblogger Installed On Your Web Site I don't know about you, but when I built my first web site three years back I don't know anything about the webloggers. One day when I checking the features of my web host control panel (after two months of uploading my first home page) I saw the link 'Webstats'. Are Links From Unrelated Sites Really That Bad? When I started GetQuotes-IT.com in 2003, I knew nothing about link exchanges and didn't even know what SEO stood for. 4 Ways To Use Quality Content To Increase Traffic To Your Website There are multiple ways to drive traffic to your website. You can use pay per click, search engine optimization, email marketing, ezine advertising and many more. Greetings! From the Island Outlaw: I just had to get into the fray! I'm new to this cyberworld you see and I was surfing the web this morning in search of ways to drum up some traffic for my website. I came across a site called freeviral. Referral Traffic The subject of referral traffic may be a bit elementary to many folks who have been networking for a while. However, a few recent discussions with new marketers have led me to the conclusion that a brief commentary on the subject might be well received. Reciprocal Linking - A Business Partnership! Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. Part 2 - Do Not Ever Link to a Site Without Doing This First! Writing LinksIn the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 4 Parts 1, 2 and 3 of this topic outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed any of these three parts you will still be able to "pick up the thread" of this subject by clicking on the links appearing in the resource box at the end of this, Part 4. Traffic Exchange Primer Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic? Overview:Many leading search engines and b2b web sites offering online advertising pay per click promotions, search engines optimizations, Backlinks promotions, keyword e-marketing, Banner ads, etc. Now days every body knows about SEO or emarketing means online marketing can help to bring visitors buyers traffic on their web sites or their online shopping stores or malls. Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Using Traffic Exchange Programs Part 2 (Continued from Using Traffic Exchange Programs Part 1)Hello again!In this sequel, I will show you how you can surf for credits at the same time without having to cheat and gain opt-in subscribers for free.If you have been following up until now, you will agree with me that this is an awesome concept (though not exactly new). 5 Ways to Get More Traffic to Your Site One thing you can never have too much of online is web site traffic. If you're looking for ways to drive more visitors to your site, try these traffic generating tips?TRAFFIC TIP #1: Develop Several Pages Focused On Particular KeywordsSearch Engine specialists don't recommend using external doorway or gateway pages, since sites are being penalized for having duplicate pages. |
home | site map |
© 2006 |