Traffic Building Information |
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131 (Legitimate) Link Building Strategies
In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article. However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine. Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links. The Purpose of this Article Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters. Stephen Baker with Fast said one of the most memorable statements I've heard as it relates to what the engines like or don't like to see. He said: "Our position is pretty straight forward...it's not the technique that we are concerned about, it's the intention." So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay. Now that we've gotten the preliminaries out of the way, let's get down to business: learning ways to increase the link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's at the end of the article. Keep in mind that these strategies aren't in any particular order. Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and "important" or "authoritative" sites as our targets. Start with the Basics: Before you begin link seeking, you might want to read the article, "A Linking-Campaign Primer": http://www.ericward.com/articles/primer.html (Eric Ward, President, NetPOST and URLwire) (http://www.ericward.com) This is by far the oldest and best-known method of improving link popularity. Basically you e-mail or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind. Take the time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalize your e-mails! You must distinguish yourself from all the spam they receive daily. If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious. (Brent Winters with First Place Software)(http://www.webposition.com) (To view the rest of the article, which is over 12,000 words long, visit: http://www.searchengineworkshops.com/articles/leglinkpop.html If you'd like to download the article in an ebook format, visit: http://www.searchengineworkshops.com/131LinkPop.html The article is also available in text format as an attachment to email by writing to RobinN@acws.com. This article was compiled by Robin Nobles, Eric Ward, and John Alexander. The following people contributed tips to the article, and we greatly thank them for their contributions and help. Their companies and URL's are listed in the HTML, text, and ebook versions of the article. Mike Adams, John Alexander, Michael Campbell, Chris Churchill, Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher, Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll, Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine, Susan O'Neil, Debra Paynter, Terry Plank, Rocky Rawstern, Gil Sery, Chris Sherman, Judith Silver, Marshall Simmonds, Scott Smith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney, Steve Wilson, Brent Winters, and Gary Woods. A special thanks to Butch Pujol and Heather Colman of Digital Page Author Software and Service (http://www.digital-page-author- software.com) for creating the wonderful e-book for us. About The Author Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academy's training site to learn more (http://www.onlinewebtraining.com). She also teaches 3-day hands- on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com). Copyright 2002 Robin Nobles. All rights reserved.
MORE RESOURCES: New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch New CMU building could disrupt Oakland traffic for years NEXTpittsburgh NAHB/Wells Fargo Housing Market Index (HMI) National Association of Home Builders Bank Holiday weekend traffic building up North Wales Live Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Destruction of building expected to affect traffic FOX21News.com Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Department of Transportation California State Portal (.gov) CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Bridge building in Fife requires traffic shift Tacoma Weekly UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Three vehicle crash causes tailbacks on M6 and A590 The Westmorland Gazette Heat wave sends crowds to local beaches, causing SLO County traffic build up. Here’s where San Luis Obispo Tribune KeNHA announces closure of Mai Mahiu-Narok Road People Daily M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Mundford Roundabout near Thetford was blocked due to a crash Thetford & Brandon Times Live M5 and M4 traffic ahead of bank holiday weekend Bristol Live Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News [PHOTOS] Mombasa road flooded after heavy rains - Nairobi The Star Kenya Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Traffic building on A140 in Newton St Faith after crash Norwich Evening News Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph Severe delays and traffic building on M65 after crash Lancashire Telegraph M4 traffic building as Easter getaway begins Penarth Times Rush hour traffic building after Croft Interchange collision Warrington Guardian LIVE: Traffic building on M62 after crash closes slip road - latest updates Manchester Evening News Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Traffic building up rapidly on expressways as people head for hometowns New Straits Times Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com |
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