Traffic Building Information |
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Good Traffic is Targeted Traffic
Targeted traffic: the demographic Assuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group. Narrow the demographic as best you can to target potential customers. Paying for traffic that isn't dense with people interested in what you're selling is a waste of your advertising dollar. Once the demographic is well defined, you can begin identifying and sorting out perspective advertisers. Determining whether a particular advertiser or marketing group is going to work for you can be rather difficult, unless you've personally used them before. This is where experience and networking with other webmasters comes in very handy. Talk to other webmasters who've advertised with the company, find out what they were advertising, and ask them how the campaign went and if they plan to advertise on that website again. I don't generally use an advertiser unless I've heard very good things from other webmasters or they have a trial ad setup, where you can commit a small amount of money to testing out the traffic before you make a real investment and buy several weeks or months of advertising with them. An important consideration when buying ad space on a specific website is the focus of that website. If you're considering advertising on a service oriented website, make sure your product or service compliments that website's service. For instance, if you sell shoes, advertising on hotmail.com is going to be very inefficient and expensive. You'll be paying to advertise to a bunch of people, the mass majority of which aren't looking to buy shoes. However, if you're selling a spyware removal tool, email services could be a great place to advertise. Most internet users have spyware on their computers, and most are aware of and concerned about spyware. Advertising on content based sites When I need to advertise, my favorite place to go is still a content oriented site with a close relationship to my product or service. If I'm selling Gregory backpacks, I'll look for advertising opportunities on websites related to backpacking and hiking, such as outdoors guides and wilderness survival websites. Web traffic at some content based sites is not particularly targeted, while others have a specific topic, like a gardening tips website. Finding a website with a very specific interest may or may not be as important, depending on what product you're selling, or what service you offer. T-shirts may sell well on lots of different content based sites, while the gardening weasel isn't likely to do well on places not related to gardening. An update schedule of content based websites you're considering advertising on is rather important, depending on how you advertise. A website that updates every other day or weekly will have many visitors who come for the updates and leave. A website that updates sporadically will have more people who come just looking for something new. When there is nothing new they're more likely to look for other related links, which is where good advertising kicks into high gear. Of the three major advertising types, I tend to believe in doing my homework and paying flat rates for given periods of time. This seems to work best, because it depends more on you to build an intriguing advertisement, and rewards you for doing so. Buying ad space on a per click basis can be a better bet if you're trying to build a brand name, because your ad might get 50,000 impressions before the 1,000 click-through you paid for happen. Conversion rates are key For most of us on the web though, our main goal is to sell the product or service. This is why I contest doing your research, finding the best websites, and purchasing ad space on a weekly or monthly basis is the best method of promotion in the long run. If you're smart, you'll monitor your traffic from different sources and determine the cost per sale to see which sources are providing the best conversion rates. In the case of buying click through traffic, the monitoring program should give you the traffic conversion rate. More targeted traffic suggestions Additional information can be found in the subscribers area of www.webmasterarchives.com, specifically information on what to look for when considering traffic trades with other websites, where to get started with traffic building, good approaches when requesting a link trade, how to jump start your traffic building efforts with very minimal cost, and methods to making your website so attractive webmasters will be knocking down your door with link trade requests. Copyright 2004 Harley BarnettSome Rights ReservedThis article is licensed under the Creative Commons License, which allows for non-commercial use under conditions of attribution and share-alike. For more articles like this check out the author's website: Webmaster Archives.
MORE RESOURCES: New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Bank Holiday weekend traffic building up North Wales Live NAHB/Wells Fargo Housing Market Index (HMI) National Association of Home Builders Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer New building plans at West Holmes move to traffic study, location Wooster Daily Record PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Destruction of building expected to affect traffic FOX21News.com Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Department of Transportation California State Portal (.gov) CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Guide to 5G: Building Future-Ready Smart Cities Spiceworks News and Insights Heat wave sends crowds to local beaches, causing SLO County traffic build up. Here’s where San Luis Obispo Tribune KeNHA announces closure of Mai Mahiu-Narok Road People Daily M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Mundford Roundabout near Thetford was blocked due to a crash Thetford & Brandon Times Live M5 and M4 traffic ahead of bank holiday weekend Bristol Live Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News [PHOTOS] Mombasa road flooded after heavy rains - Nairobi The Star Kenya Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Traffic building on A140 in Newton St Faith after crash Norwich Evening News Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph Severe delays and traffic building on M65 after crash Lancashire Telegraph M4 traffic building as Easter getaway begins Penarth Times Rush hour traffic building after Croft Interchange collision Warrington Guardian LIVE: Traffic building on M62 after crash closes slip road - latest updates Manchester Evening News Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Traffic building up rapidly on expressways as people head for hometowns New Straits Times Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com LIVE M60 traffic updates as long queues building with lanes shut after crash Manchester Evening News Traffic building on A56 northbound near Huncoat after crash Lancashire Telegraph A34: 'Incident' causes major traffic delays near Didcot Herald Series Traffic building up on several major highways Feb 8 morning The Star Online Heavy traffic building on stretch of M60 after 'car fire' Manchester Evening News Traffic building up on several major highways Free Malaysia Today |
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