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Importance of Keywords - Wrong Keywords Means No Traffic!
If your new to the internet marketing world, you might not understand how vitally important choosing the right keywords for your website is. Most people who put up a website (designers included) don't realize that the right keywords on your website will improve your search engine rankability. When a person goes to a search engine like Google or others, they type in a word or phrase that they want information on. This is what we call a keyword. For instance if the person was looking to buy a new golf club, he might type in 'golf clubs' or 'golf shop' or another variation. So if you were a golf store you would want to have those and other related keywords within your site. So what if you understand the importance of keywords but don't do any keyword research? Instead you simply think about your product or service and come up with keywords that you think people will search for? At first this might sound like a good idea but in reality you risk losing many potential customers. What do you think happens if you pick a bunch of words or phrases that people aren't actually searching for? Or you don't think of all the hundreds of other keywords that relate to your product or service and therefore lose potential clients? You might have the best of intentions when thinking of your own keywords, but it's better to do a thorough keyword search before beginning any website project. There are a few different places that you can perform these keyword searches. 1. Wordtracker is a great online tool found at www.wordtracker.com You can sign up for a free trial to test it out. This is the most thorough keyword research tool that I have found. You can easily find several thousand related keywords in one search. I created a free ebook that you can download that will help walk you through all the steps of doing an in depth keyword research with Wordtracker. You can download it at http://www.westmarketing-design.com/wordtracker.pdf 2. Overture is actually a paid per click advertising center, but they do offer a keyword search tool if you can find it. They like to move it around a lot so it doesn't get too abused. As of this article you can find it by going to www.overture.com then clicking on 'advertiser center' in the top right corner. Then under the tools table on the right click on 'keyword selector tool'. This tool is similar to the one at wordtracker but does not give you as in depth a search nor as many options. It is still good though to use different resources so that your making sure to get all the related keywords you possibly can. 3. Teoma is an often overlooked place to also gather keywords. It is actually a search engine of its own, but has a cool little feature that can help you choose more keywords. When you type in a word or phrase to search it also gives you two sections on the right hand side that can help you out. The first is 'refine' which shows related keywords to your search that you might also want to search on. These are extra keywords. You can keep clicking on the keywords in this section with each new page offering more related searches. The second section is called 'resources' which provides websites that have gatheres links on your specific search topic. This is great to see what kind of competition you got going and check out what works and what doesn't. So there you go, three ways to conduct a really thorough keyword research. Leah West
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Downtown foot traffic is on the rise, according to City Market Building official WFIR News Talk Radio Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Texas solar eclipse: The big day is finally here San Antonio Express-News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Collier County idea to address traffic woes with moratorium fizzles Naples Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Traffic building up on highways as people travel on Lunar New Year 코리아타임스 Would building Southwest Florida pedestrian underpasses help traffic? Naples Daily News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! 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