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Why Resources Added to a Web site Increase Revenue!
There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably. There can be many reasons for the failure of some Web sites: poor marketing, poor planning, a weak knowledge of the target market, or just an overall lack of knowledge of business principles by the Web site owner. One shared trait of successful Web sites, however, is the ability and drive to provide good resources to its visitors. This is a tactic that increases traffic, keeps visitors engaged and coming back, and lends authenticity and reliability to a site. Yet many new (and sometimes "not so new") Web masters neglect this very important facet of Web site development and Internet marketing. Why? There are many reasons, however, here are the "most" common: 1. A Web master may be unaware that resources when added to a Web site can add value and increase sales. Adding resources, especially those that are Affiliate links to other products or services, is a great way to "backend" sales, by offering visitors more than the main product or service to buy. 2. A Web master may feel (wrongly) that offering other products or services, or including great informational resources may "compete" with their own product or service. They may be reluctant to expose others to resources or products and services that are the "same" as theirs, feeling that the competitor will end up with the sale. This may be true to some extent. However, the benefits of providing other resources and products or services besides the main product or service greatly outweigh the negatives. Studies have shown that Web sites containing great resources have more return visitors, and greater sales numbers overall. 3. A Web master may not feel comfortable assuming the liability for other products and services, or other resources that are added to a site. Of course, the more that a site contains, the greater the maintenance and cost associated with a site. However, again, the benefits of a resource-laden site far outweigh the liabilities. 4. A Web master may have no idea how to find good resources or make a judgment about what to add and what to omit. All of the above seems to account for the reluctance of some to add additional products and services or resources to their sites. Since adding additional products and services are beneficial to almost all Web sites, here are a few guidelines when choosing which resources to add, which to omit, and the approximate amount of resources to add. 1. Resources should always reflect the main theme of a Web site and be complimentary to the main Web site, as well as the other products, services, and resources that already exist. E. G. An Internet Marketing site should, in all probability, only contain links to products, services, and resources that reflect Internet Marketing. 2. Resources should always be "content rich" and interesting to the visitor. A smattering of lackluster, "same old, same old" type resources does the Web master little good, and may even hurt the Web site, by reducing its sales effectiveness. 3. Resources should be updated at least monthly, to keep the site "fresh and lively" for return visitors. Visitors quickly lose interest if a site seems stagnant. 4. Resources should be plentiful enough to fill out a site, however, they should never overshadow the main theme of a site nor should they take away from the main purpose. They should be placed in an orderly fashion, and laid out for easy accessibility and readability. Clutter should be avoided at all costs, and a clean look maintained. There is a fine line here between "just enough" and "way too much". 5. Avoid gimmicky, poorly written, ethically substandard resources. A Web master must use judgment when choosing resources that are truly an asset to the site. "If in doubt, don't" is a good rule of thumb here. Resources not only add quality and backend sales on a Web site, they enhance Search Engine placement by providing content and incoming links. They give visitors a good feeling about the site, and they set the Web master up as an "expert" in any given field. However, quality must always rule over quantity, when placing resources and additional products and services on a site. If prudence is used, resources will enhance sales and traffic, and keep the site "alive and well" long after other competitive sites have disappeared! Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Guide to 5G: Building Future-Ready Smart Cities Spiceworks News and Insights Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News KeNHA announces closure of Mai Mahiu-Narok Road People Daily Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com Traffic building up rapidly on expressways as people head for hometowns New Straits Times M4 traffic building as Easter getaway begins South Wales Argus Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Two lanes closed and warning of 'severe delays' on the M6 southbound after crash Lancashire Telegraph Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph |
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