| |
| |
|
Web Design Information |
|
|
|
Top Ten Ways to Use Audio on Your Site
Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site. 1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site. 2. Make your bio more personal. If you're using a one-page sales letter site, there's a section on why they should listen to you and probably a photo. Add a caption to entice them to click. For example, "Here's 3 ways I can help" with the audio button. This audio doesn't have to echo what's on the page - it can actually have an anecdote or an example to illustrate the written material. 3. Provide client testimonials. One of the most powerful techniques for using audio is to ask your clients to record a short audio testimonial. Ideally you can capture this with a tape recorder at a live event or have them call and record it on the phone. The audio testimonial, combined with a photograph, gives a powerful picture of who you are and why a newcomer would like your services or product. 4. Answer questions. If you have FAQs, consider answering some of them with audio. Sometimes it's easier and faster to explain something verbally than to write the entire explanation. 5. Offer a guarantee. Let them hear the warmth and sincerity in your voice as you share your guarantee. 6. Give them a sample of your presentation. You can record this sitting in your office or use a clip from a live performance. Either way, your visitors will be able to hear your style and form a closer bond with you as a presenter. 7. Provide the latest information. Record a weekly update on news from your industry, then add it to your site. It gives people a reason to return to your site and gives you the status of being the most up-to-date expert. 8. Offer a mini course using email with audio explanations. Instead of all of the material being written, you can change the pace and put a lot of information into a short space by offering some segments via audio. This is especially effective if you want to share a short meditation or visualization exercise. 9. Demonstrate your coaching or consulting techniques by using a short audio clip from a client call. 10. Walk them through a process. If you have a form you want visitors to complete, use audio to walk them through the sign up. Remember to pace your remarks so they can easily complete the tasks as you're talking.
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Top Ten Checklist For Low Web Site Sales You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. Wording Up Your Website Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Why You Want to Include an FAQ In Your Site Congratulations! You've got a brand new site and it's doing pretty well. You check your statistics every day and the hits and page views keep climbing, your links are all in order and everything looks very good. Keep Your Navigation Highly Visible Effective navigation stands out. It's clear, obvious, and highly visible. Custom Web Site Design Strategies Web site design has certainly, in the past decade, evolved tremendously. More clients now are demanding custom design, as opposed to the 'cookie cutter' sites of yesteryear. Building a One-page Website You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. Web Production And Design Tips You have identified that to have an internet prescence would be of benefit to your small business, however are not sure how to proceed. This article gives free tips on web design services and practices and on how to keep your web designer happy and on side. Sales Versus Customer Oriented Websites Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose.. How To Use Color Effectively When You Create A Web Site Colors are powerful, and create strong feelings. They can also make your web site look professional - or look like a circus. Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic If you're not getting a lot of traffic to your website anymore, must implement these Website promotion ideas immediately.1. Differences between XP Icons and MAC Icons The icons in an application are the soul of the application; they give it the modern and dynamic look the application has. Also, if the icons are intuitive - the end user will easily remember the task behind the icon - easy to memorize then the end users will definitely choose the respective application against one with clogged and strange icons. What Drives Repeat Visitors To Your Site? There can be zillions of reasons why your visitors return to your web site. One might be very interested in seeing your animated photo on your main page, but kidding aside I've gathered 12 elements that invites your visitors to repeat their visits. Marketing Basics for the Webmaster What is the relationship between Marketing and Web designing? How can a better understanding of Marketing help the web designer manage his business more profitably?What is marketing?The American Marketing Association defines Marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". On the other hand, The Chartered Institute of Marketing, UK defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customers' requirements profitably". Do You Want To Save Time With Your Web Design? It starts off simply; a few HTML pages, a few hyperlinks, some affiliate links. Your mother is proud of her clever son. What Is Your Websites Most Wanted Response? You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour. Ten Steps to a Winning Home Page There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. 14 Ways to Add Content to Your Web Site - Part 2 7. Create high quality content - make clear points with each paragraph you write. How to Hire The Right Web Design Firm Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price* Customer service/access to support* Credibility indicators of the design firm* Portfolio and design experience* Other services offered (domain renewal, hosting, SEO)* Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm. Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients? There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:Client-centric and easy to remember name(s)Your website can have more than one domain name that directs potential clients to the single site. How to Make the Online Sales Copy for Your Website More Conversational It has been said that the best online sales copy is one that talks to your prospect as if you are in together in a conversation.But for some of my subscribers to my newsletter, they find it difficult to accomplish.
|
| home | site map |
| © 2006 |
