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Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
Here's the single most important part of your website: YOUR WEB COPY!And remember: Your website isn't about YOU, it's about THEM! Again, it's NOT about you, it's about THEM! *Note: May I add, this is an area where most of my clients get stuck?If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________ Write/gather/compile; prepare copy for your main pages: ? Answer questions. Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you've been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future. ? Focus on the ~pain~ your prospect is experiencing. Your client is looking for someone to take away their pain or help solve their problem. What's bugging them? What keeps them up at night? Why are they looking for you? If you don't get in touch with your prospect's emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have. ? Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why? TO WEED OUT THE WRONG TYPE OF CLIENTS, that's why! (what an amazing idea... eliminate the tire kickers immediately!) Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page's message crystal clear, prospects will determine right away if you are right for them before they contact you. ? Remember to be personable and approachable. Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you. Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships! *Hint* Most everything I write goes to my senior editor first-my 10 year old daughter! If she can't understand the concept of what she's reading, I need to start over. In other words: write in simplest terms. Big words don't impress and make some folks feel stupid! Myself included! Write so that your information is "scan-able". People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site. You MUST have a killer opening line. Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper?or if you're feeling adventurous, take a gander at the tabloids in the grocery checkout. You'll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy! Here are 3 examples: How to? ....."How to lose 15 pounds in 15 days" ..... "How to meet the love of your life!" 7 secrets? (any number will do) ....."7 secrets to attracting better clients" ..... "21 secrets of master coaches." If and Then? "If you have an itchy scalp, then get Head & Shoulders." GO HEAVY on the BENEFITS. List all the benefits of doing business with you and OVERCOME OBJECTIONS. When you're finished with your spiel, give a clear and concise CALL TO ACTION. For example:? "Subscribe now and receive a free doo-dah", "Click here to buy now". ? Tell them EXACTLY what to do. o "Click here to schedule a complimentary coaching session" o "Click here to get our free e-book chock full of powerful interviewing tips" o "Take out your credit card and purchase now using our secure server" Copyright 2005 Donna Payne Donna Payne is the Chief Web Goddess of The Web Coach.net, and is known as the gal to call when you're feeling stuck or overwhelmed by the internet. To spend more time with Donna and experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Renowned Designer and Entrepreneur Thom Fajemisin, the Creative Force Behind the Redesign of the Ducati Logo ... News Channel Nebraska Website Design Competition - MCWT Michigan Council of Women in Technology Graphic design trends | Web Design and Content Marketing Crescent Vale MDS launches new web design services Boating Industry New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers Kentucky Today Moving Your Website into the Web Design System (WDS) Washington State University Why (and How) I Learned Web Development as a Data Scientist Towards Data Science 9 Chicago Web Design and Development Agencies To Know Built In Chicago Napa's Internet Marketer: Interactive websites: How you can raise the bar on design Napa Valley Register Grand Cayman Web Design Company Celebrating Small Business Week: Cayman Islands Edition! erienewsnow.com Top Web Design Trends 2024 Designmodo 8 Things I know about ... Web design trends for 2024 Worcester Business Journal 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub TSTC Marshall spotlights online web design and development program Marshall News Messenger Why isn't Adobe doing web design better? Creative Bloq Fastest Online Web Development Degrees Arizona Education News Service Sweb CEO puts AI to work for small business web design San Antonio Report Website Design | Alton | Edwardsville | St Louis RiverBender.com How to design a website: A beginner's guide CNN Underscored Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life Empowering Innovation: Shopify and Google Cloud Partner to Transform Customer Experience (2024) Shopify 6 ways AI is changing web design Creative Bloq Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Information technology students delve into web design with capstone project University of Missouri College of Engineering How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce GoDaddy and Upwork Partner to Funnel More Opportunities to Web Designers and Developers Yahoo Finance Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Web Design Statistics 2024 and Facts Enterprise Apps Today Augmented Reality and the Future of Web Design | LBBOnline Little Black Book - LBBonline Valpo Web Design & Marketing | Partners Valpo.Life 5 seriously useful AI web design tools Creative Bloq 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Michelle Belleville Science@NASA AI tools are killing web design jobs in South Africa Rest of World Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider The best free blog websites Creative Bloq The best website footer on the internet Fast Company Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Best web development tool of 2024 TechRadar 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Top 12 Web Design Agencies in the US for 2024 Influencer Marketing Hub How web design trends have evolved Creative Bloq 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub |
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