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Web Design: How To Get Your Visitors To Stay
Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site. For example, your target audiences could include the client groups you serve, potential donors, policymakers, members of the general public and the media. In order to get and keep their attention, you must quickly let them know that you understand their needs and have a service or product that meets them. Remember, your visitors want to know what's in it for them. Make Your Site Easy to Navigate Limit the navigation choices your visitors can make. One recent study found that many sites offer an average of 25 options from the home page. That's too many. In addition, make sure the wording of your navigation bars gives your visitors a clear idea of what they'll find. You want to make it easy for visitors to get the information they want. Visitors who get confused or frustrated leave. Make Your Web Site A Funnel You want visitors to decide that they want to get to know you. Give them easy ways to learn that you can meet their needs. Let me give you an example. If you provide health-related services, guide them to content that gives them health tips they can use. Then let them know that they can receive this kind of information regularly through your monthly e-newsletter. Give them an opportunity to subscribe. Then lead them to content that talks more directly about your programs, services or products and the benefits of what you offer. Draw your visitors into the work of your organization. Use Testimonials Word of mouth is one of the best ways for people to learn about you. You can get the same result with testimonials. Ask your clients what benefits they got from participating in your services or activities. Ask board members to tell you why they chose to become involved with your organization. Ask your volunteers what benefits they get from working with you. Then ask their permission to use what they said as a testimonial and put those testimonials on your site. Testimonials help visitors feel more comfortable with you. Make Your Site Interactive Use short assessments and other feedback mechanisms to engage your visitors. Offer opportunities to attend events or to volunteer. Make sure that visitors can easily contact you - both online and offline. Interaction starts building a relationship. Take a fresh look at your web site. Look at your site's organization and content in terms of these strategies. What action can you take right now to encourage your web site visitors to stay? Judith Rothbaum's passion is helping nonprofit organizations thrive. She gives seminars, workshops, presentations and coaching programs nationwide with one key message - think boldly about who you are and the impact you have in your community. Visit http://www.datafordecisionmaking.com to learn more.
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Renowned Designer and Entrepreneur Thom Fajemisin, the Creative Force Behind the Redesign of the Ducati Logo ... News Channel Nebraska Website Design Competition - MCWT Michigan Council of Women in Technology Graphic design trends | Web Design and Content Marketing Crescent Vale MDS launches new web design services Boating Industry Why (and How) I Learned Web Development as a Data Scientist Towards Data Science New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers Kentucky Today Moving Your Website into the Web Design System (WDS) Washington State University 33 Best Web Design Companies 2024 Built In 18 beautiful parallax scrolling websites Creative Bloq Napa's Internet Marketer: Interactive websites: How you can raise the bar on design Napa Valley Register 9 Chicago Web Design and Development Agencies To Know Built In Chicago 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq How to design a website: A beginner's guide CNN Underscored 6 ways AI is changing web design Creative Bloq TSTC Marshall spotlights online web design and development program Marshall News Messenger Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Website Design | Alton | Edwardsville | St Louis RiverBender.com 8 Things I know about ... Web design trends for 2024 Worcester Business Journal Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Sweb CEO puts AI to work for small business web design San Antonio Report 5 seriously useful AI web design tools Creative Bloq Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life The best free blog websites Creative Bloq Information technology students delve into web design with capstone project University of Missouri College of Engineering Valpo Web Design & Marketing | Partners Valpo.Life Web Design Statistics 2024 and Facts Enterprise Apps Today Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Michelle Belleville Science@NASA The 39 best free web fonts Creative Bloq 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Top 12 Web Design Agencies in the US for 2024 Influencer Marketing Hub 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub How web design trends have evolved Creative Bloq Best web development tool of 2024 TechRadar 6 great tools for testing responsive design for websites Creative Bloq 17 Free Web Design Tools, Fall 2023 Practical Ecommerce The 15 best iPad apps for designers Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering 38 Web Development Stats You Should Know in 2024 Influencer Marketing Hub |
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