Customer Service Information |
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Clients... and 38 ways to communicate with them
As Alan Weiss (guru to the savvy consultant) says: "It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven't communicated in the past 6 months, then you will never reach your growth potential. The secret is simple: Establish an ongoing dialogue with clients. In the worst case, a monologue will do." You don't get business you don't ask for. You don't get remembered if you don't keep in your clients' minds. But how can you keep your name on the tip of their tongues? Here's 38 ways: Print:Letters; brochures; newsletters; article reprints; job aids and checklists; posters and sayings; cartoons; testimonials and examples of completed assignments. PhoneCalls to 'stay in touch'; a 1800 (or 800 in USA) number and hot-line help to encourage use; information relayed on meetings or events of interest; reminders of long-term follow-up responsibilities and dates; introductions to third parties (that is, customers for your client). EventsInterviews with the client for industry journals; attendance at industry and professional meetings that the client attends; hosting periodic conferences on topics of interest; acting as an intermediary with other clients for mutual learning. InternetWeb page updates and additions; 'password' website reserved for clients; regular email contact; branding in your email signature file; email with ideas and suggestions; references and/or hyperlinks to relevant sites; a chat room on your website; an extranet PersonalVisits to the client without any particular agenda; entertaining key clients; sending holiday cards or gifts (as permitted); participating in mutual charity events and fund-raisers; seeking out common community and social events; sending "I'll be in the area" cards. OtherCo-authoring articles with the client; sending fax messages and information; advertising in industry publications the client reads; exhibiting at trade shows that key clients will attend; asking the client to help you as a critiquer, advisor, editor, etc.; inviting the client to be on your advisory board; breakfast or lunch meetings you sponsor on relevant topics. Obviously, not all of these methods will lend themselves to your own business. But I am amazed and ashamed that there are so many more ways I can be keeping in contact with my clients than I currently am. What might be useful is to compile a Communications Strategy for each of your clients, utilising a checklist of the most appropriate of these methods for each individual client. When you match consumer psychology with effective communicationstyles you get a powerful combination. Lee Hopkins can show youhow to communicate better for better business results. AtHopkins-Business-Communication-Training.com you can find thesecrets to communication success.
MORE RESOURCES: How AI can enhance customer service The Keyword | Google Product and Technology News Opinion: If it's not dead already, customer service is certainly on life support • Asheville Watchdog Asheville Watchdog Frequently asked questions and customer service CSPI Newsroom Customer Service & Support Hillsborough County (.gov) HubSpot debuts new AI-powered marketing and customer service tools SiliconANGLE News T-Mobile Delivers Industry-Leading Customer, Service Revenue and Profitability Growth in Q1 2024, and Raises 2024 ... Yahoo Finance A Customer Service Adventure: Customer Service: It's Everybody's Business | Calendar City of Glendale, CA (.gov) T-Mobile implementing AI-powered tools for better customer service Android Headlines Poll workers emphasize election confidence, customer service • Indiana Capital Chronicle Indiana Capital Chronicle The Marriott Maze: Navigating Customer Service Over $11, When Does It Stop Being Worth It? View from the Wing Top AI Tools to Improve Your Customer Experience Spiceworks News and Insights The article discusses the use of chatbots in the self-storage industry, including how to implement the technology and ... Inside Self-Storage Oracle Leverages AI to Boost Sales Performance and Empower Service Agents Acceleration Economy Bank of Ireland to invest €34m in customer service improvements The Irish Times Rebuilding the IRS Improves Customer Service and Reduces the Tax Gap Center For American Progress The correct airline customer service numbers to help avoid scams - The Washington Post The Washington Post What Your Business Can Learn From Southwest Airlines Business.com Secrets of Great Customer Service News Channel Nebraska How did customer service get so bad? Financial Times Citizen First Customer Service City of Lynchburg Bank of Ireland announces €34m customer service investment SiliconRepublic.com Welcome to Riverside Public Utilities City of Riverside (.gov) Help! Megabus Canceled My Trip but Won't Refund the Booking Fee. The New York Times Gov't offices giving better customer service? BVI News Online Andreas & Sons values customer service above all else WGN Radio - Chicago Customer Support GE Aerospace Social media customer service statistics to know in 2024 Sprout Social MTA opens spring customer service survey to hear from New Yorkers PIX11 New York News Contact SEA Customer Care portseattle.org AI is replacing customer service jobs across the globe The Washington Post Forbes Recognizes Regions Bank for Best Customer Service Regions Financial Corporation Best Customer Service 2024 Forbes Customer Service Center - Recreation & Wellbeing University of California, Berkeley Is Consumer Services a Good Career Path? | Careers | U.S. News U.S. News & World Report Buccaneers Continue to Excel in Season Pass Member Customer Service Experience, Voted No. 1 for Sixth ... Buccaneers.com Will AI customer service kill the call centre? Tech Monitor Billing and Insurance WellSpan Health 2023 Tax Filing: IRS Improved Customer Service, but Could Further Improve Processing and Evaluate Expedited Hiring Government Accountability Office Klarna CEO says AI can do the job of 700 workers. But job replacement isn't the biggest issue. CBS News Excellent customer service in Austin, Texas, indicative of nationwide survey Transportation Security Administration What is the future of customer service in an automated world? Inside Retail Asia Porsche claims first place for customer service among premium car owners in J.D. Power Study Porsche Newsroom CFPB Issues Guidance to Halt Large Banks from Charging Illegal Junk Fees for Basic Customer Service Consumer Financial Protection Bureau DPW Wants to Know the Material of Your Water Service Line Baltimore City Department of Public Works Spectrum Mobile Ranked #1 in Customer Service by J.D. Power | Charter Charter Communications Klarna says its AI assistant does the work of 700 people after it laid off 700 people - Fast Company New customer service managers appointed to Vicksburg, Pearl, Greenville and Brookhaven areas Entergy Newsroom Chick-fil-A Ranks #1 for Customer Service—But Another Brand Is Nipping At Its Heels Eat This, Not That Above & Beyond — Individuals that provide outstanding customer service | AIN Aviation International News Utilities Rates – City of Palo Alto, CA City of Palo Alto Utility Billing The City of Vancouver, WA |
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