| |
| |
|
Ecommerce Information |
|
|
|
Online Lead Generation: Can it Work for My Business?
Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation. What is Online Lead Generation? Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as ProcureAPro.com provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area (or nationally, if the situation warrants), and the client's information is e-mailed to the matched B2B providers. What Kind of Information Do Potential Clients Provide? When a potential client fills out a form to request B2B services, they provide their name, phone number, location, and type of service needed. Depending on what kind of B2B service the client needs, they may provide even more detail, such as when they need the work completed; their target audience (for marketing services); the size of their staff (for human resources and other business services); technical requirements; the size of their office space (for furniture and other facilities services); and more. Can Online Lead Generation Work for My Business? Mark Shulimson, manager of ProcureAPro.com says "We use a number of both automated and human quality assurance checks to ensure the quality of our requests." While receiving a lead from a potential client is a major part of the equation, salesmanship comes into play. How you approach the potential client when you contact them is a big factor in whether you can convert a lead into a customer. "Once you receive a request, actively following up with them is key. Don't be passive, don't let email do the work for you, pick up the phone and make your presentation in person", says Mr. Shulimson. "Give potential customers reasons to hire you and a sense of urgency. Why should this customer act now? 'I'm usually booked but have an opening in my schedule this week'." Be sure that the person who contacts potential clients knows your business, pricing structure, licenses, experience and availability. What Will it Cost Me? Fee structures for online lead generation service vary widely. Fees also vary depending on what kind of B2B service you provide. "However pricing is structured you need to look at the Return on Investment or ROI. At ProcureAPro, our vendors setup a monthly budget. Say for example $100 budget for lead generation. At the end of a specified time period answer the question I spent $100 did I receive $100 worth of value? Most of the time the answer is going to be yes!" The bottom line is that online lead generation is a cost-effective tool that can help you gain more customers. Using online lead generation in combination with traditional marketing techniques can help you build a string and success B2B service business. Kristen Steingrandt has been in web marketing since 1999, working on everything from affiliate programs to PPC to SEO. For more information, contact ProcureAPro at http://www.procureapro.com, customersupport@respond.com, or call 1-866-638-5323. ProcureAPro.com is powered by Respond, an online community with 2.5 million members.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Looking For Free Advertising, Here It Is! There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of "free advertising" to a few forums and they all can back the same, but with new links to check out. E-marketplaces from Sellers Perspective What is an E-marketplace anyway?E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. 3 Powerful Concepts That Climb Marketing Mountains You have probably heard many times how you should offerfree reports. Like many of us, the idea of putting in workto give something away may have gone through youtransparent. Cyber Banking The use of electronic cash as a means of transacting internet business may prove to be an acceptable alternative to credit card payments. It is reported that the withdrawal of major players from the attempt to develop e-cash is a significant setback. Grow your Business with Emarketplace - Part III Increase Company ProductivityAfter years of hard work, finally your business started to pick up. You are selling more products then ever! You have lined up a good number of suppliers and buyers. Creating The Perfect Ecommerce Website If you're thinking of jumping on the bandwagon and going into business with your own ecommerce website, you'd do well to look at a few examples before you start. Finding out what a good ecommerce website looks like will help you know what to include - and what to avoid - when you start to set up one of your own. Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. How To Turn Any Product You Sell In To Residual Income The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9. Shopping Cart Abandonment - Discover 5 Things you can do to Lower Cart Abandonment A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. Working With Drop Shippers Drop Shippers, the manufacturers or distributors who are willing to ship their products to your customers, bring a powerful benefit to ecommerce. Online businesses that engage in the wholesale-retail trade can cut down on all the hassles of shipping their products by simply establishing business relationships with drop shippers, and using them as part of their business model. Gooooooooooogle It! .. Home Sweet Home Page "Your home page is the world's introduction to you and your company. Make it COUNT!" - Heidi RichardsThink of your home page as the cover of your brochure. Bringing the World to Your Door According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. PayPal Powered Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services. Web Users Crave Familiarity The sad truth is, general Web users would love it if all our sites looked like Amazon.com. Eleven Things You Must Know About A Drop Shipping Directory And Its Company 1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Saving Money On Your E-commerce Site After building and transferring many e-commerce sites it still amazes me that owners of e-commerce businesses are still wasting money in three basic ways. For fear of stating the obvious, saving money is the same as making money $100 saved is $100 added to your profit margin. Shopping Cart Usability Usable Shopping Carts Increase SalesE-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. Pitfalls of Doing Big International Brokerage Business Online Nothing has helped international brokerage business more than the internet: it enables a businessperson to do business with little or no capital and to make quick contacts. Yet nothing has made the brokerage business riskier. Does Your Shopping Cart Have a Squeaky Wheel? Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines..
|
| home | site map |
| © 2006 |
