Email Marketing Information |
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Taking Care of Busines... E-mail
In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Looking at the incoming stream of calls I see a growing trend of email communication. Most companies have a protocol for handling telephone calls, but taking care of business email is clearly underestimated. I have assembled 12 valuable tips you can use directly to improve how you or your company is handling email. 1. Keep your customer in mind: As with everything you do, keep your customer firmly in mind: Is this info appreciated? Is the tone of voice appropriate for this customer? Could the customer be offended? It is best to place yourself in front of the customer, as if you are face-to-face, talking to each other. Choose your words wisely. Format your email professionally. 2. Canalize your business email streams: Customers are emailing you for many different reasons; they may have a sales question, or just wants some info, or have a complaint. By creating different mailboxes for the different streams customers can help you by selecting the most appropriate mailbox for their request. And they will do it, if you tell them that it will speed up the process (for them). 3. React quickly (within 8 hours): Email is a fast medium. Customers expect a quick reaction when they use email. Same day response is the ABSOLUTE minimum, but to make a good impression you should make every effort to react within 8 hours. All the time. No exceptions. 4. Use auto responders: Don't make customers guess whether the email they sent has arrived at your company. Make use of auto responder technology to send a confirmation immediately. 5. Choose your subject wisely: Customers are getting lots of email every day. They scan the subject field and from field to see what's of interest. So make sure your subject line attracts the customer, and doesn't look like a load of SPAM. So, do not use ALL CAPS or overuse exclamation points!!!! 6. Proper salutation: Think of your customer: would he rather be greeted with "Hi Erwin!" or "Dear Mr. Steneker"? Don't fall in the trap of the fact that email feels informal. Choose a salutation that fits your customer. 7. Spell the customer's name correctly: OK, I know this is an open door, but so many folks don't take the time and effort to properly spell the name of the customer. And a misspelling puts down customers FAST. Think how you feel when your name is spelled incorrectly. 8. Introduce yourself: Remember tip #1? You have to put yourself in front of the customer. So what is the first thing you do when you meet a customer? You introduce yourself! Don't let your customer guess who he is "talking" to. 9. Format your email: Email is mostly read on screen, so format your email accordingly. Use short sentences and plenty of white space. Also make sure that your text lines are a maximum of 60 characters wide, otherwise they may strangely be truncated, with one or two words flowing over to the next line. 10. Emails and Emotions: Emails are notoriously bad for conveying emotions. If you feel it is appropriate for your customer, you can make use of so-called emoticons. Emoticons are combinations of letters and punctuations that are designed to show emotions. Here are some examples (Note that you have to tilt your head left to see it): :-) Smile :-P Extending tongue :-( Sad :'-( Crying :-D Big smile ;-) Wink 8-) Cool * MORE RESOURCES: 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Best email marketing service of 2024 TechRadar Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company The Future of AI in Email Marketing WebProNews Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights The Future of Email Marketing: Data and Personalization Business News Daily Five ways AI supports email marketing eMarketer Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Survey: Spike in Use of AI in Email Marketing Associations Now ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub The ActiveCampaign Email Marketing Features You Should Know About Solutions Review Excellence in email marketing CUNA News Best Email Marketing Software of 2024 | U.S. News U.S. News & World Report March Newsletter Ideas and Examples for 2024 Designmodo |
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