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10 Tips for Effective Email Sales Letters
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy. 2. Make A List Of Your Product's Benefits - How will it improve your prospect's life? How will it save them money or time? How will it make them more productive? Use the top three or four benefits in your email. Be specific and tone down the hype. 3. Spend Time Creating Effective Subject Lines - Don't rush through this task. A subject line is the equivalent of a print headline. If it doesn't catch their attention right away, a reader won't bother opening the message. Avoid writing cute puns or play-on-words. Make your subject line sound valuable to your prospect. For example, "5 Ways To Increase Your Web Traffic." Using this "How To" approach is one of the most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity. Another effective technique is to ask a question: e.g. "Need More Web Traffic?" 4. Select Your Words Carefully - With the increasing use of anti-spam software, even legitimate "opt-in" emails often get blocked. You need to choose words that prevent your email from being filtered out. Never use the word "free" in a subject line. For a list of words to avoid, visit this site: http://spamassassin.org/tests.html 5. Use A Casual Tone - Nothing turns off a reader faster than stiff, formal language. You're not writing a college essay. Write your email as if your were writing to a friend. 6. Use Short Sentences - They're easier to read and sound more conversational than long sentences. Keep your sentences crisp and snappy. And use short words rather than long. 7. Use Bullets To Highlight Benefits - People tend to scan email rather than read every word. Bullet points makes it easy for a reader to quickly catch key information on your product or service. 8. Use Testimonials - Nothing builds confidence in your product quicker than comments from satisfied customers. Collect testimonials whenever you can. Include the customer's first and last name. Comments that use initials, like "J. Smith," are not credible. 9. Hyperlinks Should Be Specific When you insert a link into your email, make sure it takes the prospect to the specific info you referred to in your letter. Don't just link to your homepage and expect the prospect to search for your offer. Your response will drop significantly. 10. Offer An Incentive To Get The Prospect To Take Action Now - It's not enough to publicize your product, you want the prospect to take action. At the end of your email, tell the prospect what they should do next. Sign up for your newsletter? Visit your website? Download an ebook? You'll get a better response if you offer an incentive for them to take action. Offer a limited time discount. Give them lots of bonuses. Enter them into a contest. They're tons of incentives you can come up with. About The Author Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com. Get his FREE REPORT "Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone." Send an email with REF006 in the subject line to: dcinfobiz@GetResponse.com
MORE RESOURCES: Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Celebrating the best in email marketing Fast Company Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Future of AI in Email Marketing WebProNews 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler 100 Email Marketing Statistics Every Business Should Know Small Business Trends Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 20 Top Email Marketing Tools for 2024 and Why Simplilearn 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Email Design Trends for 2024 Designmodo 7 Email Marketing Best Practices in 2024 Metricool Email Marketing Friday Forum - February 9 MarketingProfs.com ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Does email marketing still matter, and why? MintTwist Blog 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities TheWiseMarketer.com Free Email Marketing Templates Designmodo 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub Top 23 B2B Email Marketing Statistics You Need to Know in 2023 Influencer Marketing Hub Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Campaign Monitor Review PCMag Email marketing challenges and fixes Richmond News What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report |
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