Email Marketing Information |
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Ten Tips for Email Marketers
Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing. 1. Only send emails to persons who have requested them. 2. Only include content relevant to the type of content the person has requested. 3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. 4. In most cases it is best to send business to business emails Tuesday through Thursday. We've found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends. 5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon. 6. To improve deliverability add a message at the top of your emails that says something like: "To ensure receipt of our emails, please add something@yourcompany.com to your Address Book." 7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them. 8. Be sure to include both a plain text and an HTML version of your newsletter. IntelliContact Pro will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don't include a plain text message, around 5% of your recipients will see a message with nothing in it. 9. Don't use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters. See our Best Practices Whitepaper for additional words to avoid. 10. Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter sign-up form to every page on your web site. You can use the sign-up form generator within IntelliContact Pro to automatically generate the code you need. We hope these tips have been helpful! Ryan Allis is a nationally recognized expert on email marketing. Ryan is the CEO of Broadwick Corp, providers of the email marketing software IntelliContact Pro. For additional information on email marketing software, visit http://www.email-marketing-software-resource.com.
MORE RESOURCES: Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Email Marketing Tactics That Work Social Media Examiner Celebrating the best in email marketing Fast Company Five ways AI supports email marketing eMarketer Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com June Newsletter Ideas and Examples for 2024 Designmodo Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Chris Orzechowski Shares Email Marketing Trade Secrets SUCCESS Magazine 7 Email Marketing Best Practices in 2024 Metricool Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities TheWiseMarketer.com 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog Email marketing challenges and fixes Richmond News 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 12 best practice tips for successful email marketing in 2024 internet earnings 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub |
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