Traffic Building Information |
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What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely. The idea with web site statistics, then, is to look for trends. Instead of looking at the numbers a concrete items, look at them over time to see if they're increasing or decreasing. For example, if you do an internet marketing campaign, then look at your web site statistics to see if the campaign increased the number of hits to your site. With that said, here are some numbers you should look at: Visitor Information There are three areas that are important to review each month and during each marketing campaign. The number of unique visitors will help you to determine whether your site is receiving more or less visitors each month. The location tells you what country, and sometimes what State, the visitors are coming from. This is important if you're concerned about your global reach to other countries, or if you've done a marketing campaign in other States. Note that this is the State of the ISP where they connected to the Internet. Because AOL is in Virginia, you will have an inordinate amount of Virginia visitors, even though these people are actually all over the USA. An important distinction is the concept of "visitors" versus "hits". Each person who visits your site is considered a "visitor". Each time a visitor looks at a page, that page and its contents are accessed, including the graphics on the page. As example, say that your home page has two graphics on it, plus some text. That is considered THREE elements on the page. When a visitor visits that page once, your statistics will show ONE visitor and THREE hits. Time of Day Activity This area of your statistics helps you to determine which days of the week have the most activity, and which time of day is the most active. This can be helpful to know when to schedule chats and teleclasses. For instance, if Wednesdays at 3PM are popular times for your site, they may be popular times for teleclasses. It's important to note here that one of the most popular times for people to search the web is weekdays after lunch. (People are at work and having a sugar low after digesting their lunch and are surfing the net instead of working.) If this is a popular time for people to be surfing the net, then this might also be a popular time for an internet chat on your web site. Referrals This section of your statistics will tell you who is sending people to your web site. It lists which search engines people use, as well as which keywords or key phrases people use to find your site. In addition, this section will also list what other sites are linking from their site to your site. (When someone links from their site to your site, it's called an "inbound link" or "incoming link".) Pages This section of your statistics will help you to determine which pages are visited most often, how long people stay on a page (presumably to read it), and which page people exit your site from. Again, trends matter here more than the concrete numbers. Are certain pages more popular than others? Are people only spending 5 seconds on a page that should take 3 minutes to read? Error reports This section tells you where people had problems accessing your site. If people try to access a certain page and can't, it will be recorded here. If your site has been unavailable, you'll see these numbers rise. For a list of all internet error message numbers and they're corresponding meaning, check out this website: http://www.webopedia.com/quick_ref/error.asp Conclusion As you can see, there are many number to look at in your statistics, and many ways to interpret them. If you pay more attention to trends and problems, and less attention to actual numbers, you'll be ahead of the game! About The Author © 2004 Karyn Greenstreet. Karyn Greenstreet is a Self Employment expert and small business coach. She shares tips, techniques and strategies with self-employed people to create and grow their businesses, stay focused and motivated, and perform at their peak. Visit her website at www.PassionForBusiness.com
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Traffic building up on highways as people travel on Lunar New Year 코리아타임스 Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Guide to 5G: Building Future-Ready Smart Cities Spiceworks News and Insights Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News KeNHA announces closure of Mai Mahiu-Narok Road People Daily Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com Traffic building up rapidly on expressways as people head for hometowns New Straits Times M4 traffic building as Easter getaway begins South Wales Argus Traffic building in Lancaster after crash on Scotforth Road Lancashire Telegraph Beach Hop 2024: Coromandel traffic building as festival gets under way New Zealand Herald Two lanes closed and warning of 'severe delays' on the M6 southbound after crash Lancashire Telegraph Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph |
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