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Jump-start Your Link Building (without Getting Sandboxed)
Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings. Google's increasingly sophisticated algorithm has largely caught on to PageRank brokers and has successfully filtered out the benefits of many bought links, as well as those of reciprocal links. The risk of obtaining these types of links is even greater for a new site, as detection of an "unnatural" link structure has recently gotten many sites "sandboxed" to the bottom of the SERPs. For this reason, a link popularity campaign must be conducted carefully and yield relevant, "natural" links. The methods described in this article will give your Web site backlinks that fit the following criteria, which are important for keeping a site out of the "sandbox": Numbers 1-3 are important so that your Web site's new backlinks are independent and natural, and do not trip a filter in the search engine algorithm; number 4 ensures that you can move on to more advanced link building tactics before your competition gets further ahead. Directories Directories have always been cited as a basic starting point for a link popularity campaign. Listings in the Open Directory Project and the Yahoo! Directory ensure that a site will be spidered and indexed quickly and also provide a reputable backlink. In the past few years however many general and niche directories have sprung up, most charging a yearly or one-time fee to be listed. Webmasters have questioned the ROI from being listed in these second-tier directories, as most provide little traffic and charge 10-50 USD per listing. But listings in these directories provide important link popularity benefits for a Web site. A link from a directory fits the four criteria we laid out above-each of these directories has a unique set of backlinks and is hosted on a unique IP, the site's URL will be placed on a topical page, and all of the directories review and add new submissions within a week. With directory listings alone, a new Web site can gain a few dozen quality backlinks for under 1000 USD (not counting Yahoo!). Aaron Wall of SEO Book has provided a good list of directories at http://www.seobook.com/archives/000166.shtml. Press Releases Press Releases provide an opportunity to announce your Web site, and just as importantly, provide a backlink to your Web site from a relevant page (it had better be relevant-after all, it's an article about your Web site!). A press release should be well-written and submitted to multiple newswires. In less than a week, it will be published on its own Web page by each newswire and possibly by the newswires' syndication partners as well. The writer should be sure to include a link in the body of the press release in http://www.mysite.com format. Again, these backlinks meet the four criteria we laid out above. Newswires usually charge a fee to publish a press release, although a few offer this service for free. You can view the Open Directory Project's category of press release services at http://dmoz.org/Computers/!Internet/Web_Design_and_Development/Promotion/Press_Release_Services/. Articles Another great method for gaining quality backlinks, as well as publicity, is to write and publish a helpful article. The author can write a relevant, informative piece on your Web site's subject, which of course includes a link to your Web site in http://www.mysite.com format. General "how-to" sites (and often, news sites in your particular niche) accept article submissions and will often reprint a relevant, well-written piece. It's free content for them, and a backlink for you-a win-win situation. The author of THIS article swears by this method, and once again notes that it fits all four of our criteria for a timely and quality backlink. Aaron Wall of SEO Book has provided a list of Web sites that accept article submissions at http://www.seobook.com/archives/000099.shtml. Just Say 'No' Although it may be tempting, you should stay away from reciprocal linking, except in the rare case where the link is relevant and helpful to your visitors. Likewise, you should avoid renting links from link brokers or networks; the links they sell are usually filtered by Google. These two types of links will have a minimal impact on your search engine rankings anyway and may even get your Web site "sandboxed." Instead, seek quality one-way inbound links by the methods described in this article; if you have exhausted these tactics, or if you have run out of money, you can always beg for links from relevant Web sites. If your site contains quality, original content, you may not even need to beg! Conclusion The success of a search engine optimization campaign depends greatly upon link popularity. Getting a Web site listed in directories, distributing press releases and submitting articles for syndication are three ways to gain a slew of legitimate backlinks from unique IPs relatively quickly. This will keep the site out of the "sandbox" and give any SEO campaign a sound link structure to build upon. About The Author Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com/ for more information.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Downtown foot traffic is on the rise, according to City Market Building official WFIR News Talk Radio Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Texas solar eclipse: The big day is finally here San Antonio Express-News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Collier County idea to address traffic woes with moratorium fizzles Naples Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester White-Spunner on building Gulf Shores air tower Business Alabama Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Would building Southwest Florida pedestrian underpasses help traffic? Naples Daily News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Proposed apartment buildings on Greenwich's Mason Street cause worry: Traffic 'is dangerous as it is' Greenwich Time Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Building demolition to disrupt Port Angeles traffic Peninsula Daily News Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph |
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