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Link Popularity for a Successful Website: How (Not) to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content. This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We don't want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they don't get it. There are two types of benefits from having many links to your website: - Get improved ranking by the search engines - if you are popular, you are probably worth a visit - People (not just search bots) actually follow the links and find your site! If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways: 1. The classic link exchange (link swap) method; two webmasters agree to swap links 2. You pay to get incoming links from high-ranking websites 3. By writing articles and getting them posted on other websites; including a link to your own site 4. By getting your articles published in E-zines, with links back to your site 5. You participate in online forums, where a link to your site may be included with each post 6. You start a blog/RSS feed, and get it spread to many subscribers! All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors. The problem with method #1. is that it's tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools: ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages. Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware! Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself. When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember: - Outbound links ONLY to quality sites with content relevant to your site; never "link farm" type sites - Make sure the sites that you link to have not been penalized. This would affect you also! - Incoming links that are placed on the same page as 100:s of other links won't help you; their value gets "diluted" - The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence. Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious. Kai Virihaur runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Fire Causes Millions In Damage At County Government Building: Report Annapolis, MD Patch Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati New Traffic Lights Installed At Wilmington Public Safety Building Wilmington, MA Patch Bridge building in Fife requires traffic shift Tacoma Weekly Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Building demolition to disrupt Port Angeles traffic Peninsula Daily News Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Roads blocked after crash in Barley and Rawtenstall Lancashire Telegraph KeNHA announces closure of Mai Mahiu-Narok Road People Daily Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Bank Holiday weekend traffic building up North Wales Live Traffic building on A140 in Newton St Faith after crash Norwich Evening News Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Three vehicle crash causes tailbacks on M6 and A590 The Westmorland Gazette Traffic building up on several major highways Feb 8 morning The Star Online Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Severe delays and traffic building on M65 after crash Lancashire Telegraph Downtown Development | Penn Traffic building, other large spaces slow to see development TribDem.com |
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