Ecommerce Information |
|
The Top 10 E-Commerce Ways to Follow up with Clients - Part 2
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your practice needs consistent bi-monthly follow-ups. If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses. Part one of this article is available at www.bookcoaching.com/freearticles/article-129.shtml. Here's the top ten ways: 6. Follow up in two steps. In the first ecommerce follow up, give a fre.e report adding your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to the report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with the three-session "telecoaching" program on writing a web site with marketing pizzazz. One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book. 7. Motivate yourself and your staff with a poster of each month's follow up promotions. It's great to see your follow up progress. Your promotions can be small or large. You know your' re going to attract new clients because you put out messages that keep you in your audience's minds. With the help of your assistant, in just two hours, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations. When you notice these 10-20 actions you take each month, you'll also notice new clients coming each month. 8. Offer teleclasses to attract past, present and new clients. A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 4-8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for the first. Without some risk such as $15-$20, you may only attract lookie loos. Be sure to give clear information on the where, when, and how to register. Offer 800 and Web site registration. Include a mini sales letter-- a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call. 9. Make only one offer per follow up contact. Each time you send out a fre.e tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy." For one follow up, offer a fre.e or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers. 10. Make your follow up offer enticing. The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creativity coach sends me a notice of his upcoming talks and seminars. His subject line says, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the subject line with your name near it. "Double your Clients in 5 Months" That perks up my interest, does it yours? Follow up means giving to your potential clients. When you give, many will give back. They will pass your fre.ebie on to their associates and friends and even keep the information in a file. Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land What do Europeans, Americans and Australians have in common? Scammed $50M by fake e-stores The Register Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Arto Owner on Generational Businesses Practical Ecommerce Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 How to Start an E-Commerce Business in 2024 WebProNews Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 New Ecommerce Tools: May 7, 2024 Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 Amazon introduces new shoppable ad formats Digital Commerce 360 News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 ACV Auctions posts a strong Q1 Digital Commerce 360 Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age BigCommerce names a former Accenture executive as president Digital Commerce 360 Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com Best ecommerce tool of 2024 TechRadar Payment cards lead e-commerce payments in South Korea Electronic Payments International US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post What Fashion's E-Commerce and Tech Professionals Need to Know Today The Business of Fashion Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 Inriver’s new CEO is a B2B ecommerce technology veteran Digital Commerce 360 Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 I quit my blue-collar job, made $1M on 2 ecommerce businesses Business Insider E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Natural Shrimp E-Commerce Update PerishableNews Specialty Food News Specialty Food Association Navigating the complicated bedroom category with e-commerce supplier Walker Edison - Furniture Today How to use social media ecommerce effectively in 2024 Sprout Social Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 Legal Business Partner - Ecommerce Law.asia E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com Worldwide Retail Ecommerce Forecast 2024 eMarketer With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 |
RELATED ARTICLES
Web Users Crave Familiarity The sad truth is, general Web users would love it if all our sites looked like Amazon.com. Implications Of E-Commerce For Tax Legislation As e-commerce develops ambiguities in the current tax code in which it may be exposed. It would not be regarded as too early to take premature steps for undertaking such a review at a time when detailed international legislation are going on to promulgate acceptable standards laws for imposition taxation in this regard. How To Start An Internet Business - Content, Content, Content When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct. Dont give up on your business! Summer must be when many work at home Mom start to think that their business is a flop and begin to look for a new opportunity. This is fine if your business is truly a flop - but chances are, you just need to take a look at it from a fresh perspective. The Census and the E-Commerce Wave Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. Government Buying and Selling on the Internet Global Insight, a leading economic and financial forecasting company, (formerly DRI-WEFA), states that all levels of government (federal, state, and local) should see steady increases in the purchases of goods and services through the year 2009.Vendors willing to make the commitment to sell to government can reap the benefits of this projected government spending. Intranet Portals - Collaboration through Team Rooms Knowledge Management for beginnersKnowledge Management (KM) can be defined simply as the process through which organizations generate value from their intellectual and knowledge-based assets. Knowledge assets are often grouped into two categories:(1) Explicit KnowledgeGenerally, everything and anything that can be documented, archived and codified. Shopping Cart Usability Usable Shopping Carts Increase SalesE-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. Online Merchant Account - Costs and Alternatives Merchant Account BasicsA Merchant Account is a commercial bank account established by a merchant to receive payment via credit cards. Three parts are required to accept credit cards. E-commerce Software That Will Safeguard Your Business against Fraud Fraud is a huge issue when it comes to the Internet, and if you operate an e-commerce website then it should be one of your main concerns. Your potential customers will not want to buy from you unless they feel 100% certain that their information is encrypted and secure and that their credit card numbers will not be stolen in the order process. Set Yourself Apart From The Ordinary I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. Why Ecommerce is Not Ready for My Daughter or Me As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses. Ecommerce Solution for the Big and Small Business First off, you need to know what an ecommerce solution is. An ecommerce solution can be defined in many ways. Beginner Ecommerce Mistakes This is a short article because in the constraints of time and space preclude me from writing a 10 page article. Recently i built a ecommerce web site titled Cynscorion Products that sells knifes. Using Drop Shipping for E-commerce Thanks to the ubiquity of the internet, online virtual businesses have become very popular business opportunities. Online retail stores are gradually playing a more important role in our lives than the traditional 'brick-and-mortar' retail shops. Stakeholder Analysis and Stakeholder Management What is a Stakeholder?Try "define: Stakeholder" in Google and you will be surprised by the huge differences in the way this simple word is defined. It perhaps proves - in a way - just how confused people get about Stakeholder Management and how inconsistent the different approaches to it can be!My simple definition is "anyone affected by a decision and interested in its outcome". Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. A Tale of Two Revolutions - Ecommerce: A Historical Perspective The World As It Then WasThe dynamic economic growth of the late 19th century placed greater and greater demand on horses to deliver manufactured goods between train and local destinations. Horses pulled stagecoaches, buggies, omnibuses, cabs and even shipping barges in canals. Is Your Business Afraid of the Internet? My Business is Afraid of the InternetBill Gates, CEO of Microsoft, once said that there would soon be two types of businesses, those online, and those out of business. Those words still ring true today, and many small businesses are missing a huge boat by not getting online. Paypal Primer To conduct business on the Internet, whether informal, one-time only transactions between two friends, or a full-fledged business selling products or services, payment arrangements have to be made. Before 1998, this often meant either checks sent through snail-mail, or very expensive, and often hard-to-obtain, merchant accounts for online credit card processing. |
home | site map |
© 2006 |