Ecommerce Information |
|
Writing Web Pages: Get To The Meat Faster
Much of my consulting work comprises writing 'Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more. I'm just finishing one up now and have recognized a thread that is common to many of reports. Here is what I have noticed: On many sites we are too slow to 'get to the meat'. Too much rambling and introduction on each page. One of the things I do in each report is create some 'copywriter layouts' of key site pages. I do my critique, and then provide some sample page designs to give the client an idea of how I see each page; the key messages, the key actions etc. But here's the thing: I create just the first screen, not the whole page. And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action. How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind of answer. I either provide the answer as high up on the page as possible, or give clear choices and direction to help them click through to where they'll find what they want. When you look at it that way, one screen isn't such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space. And yes, I provide links starting with active verbs and get them into that first screen as well. If someone finds what they want right there, I want to allow them to click through without having to scroll and search. If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible. When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you'll serve them best by getting to the 'meat' as quickly as possible and providing them with the links they need. -- Article Resource: Find out more about my Outside Opinion service here. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land What do Europeans, Americans and Australians have in common? Scammed $50M by fake e-stores The Register Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 How to Start an E-Commerce Business in 2024 WebProNews New Ecommerce Tools: May 7, 2024 Practical Ecommerce Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 Amazon introduces new shoppable ad formats Digital Commerce 360 From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 ACV Auctions posts a strong Q1 Digital Commerce 360 Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com BigCommerce names a former Accenture executive as president Digital Commerce 360 Payment cards lead e-commerce payments in South Korea Electronic Payments International Best ecommerce tool of 2024 TechRadar E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post What Fashion's E-Commerce and Tech Professionals Need to Know Today The Business of Fashion Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post Navigating the complicated bedroom category with e-commerce supplier Walker Edison - Furniture Today U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 Natural Shrimp E-Commerce Update PerishableNews E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Specialty Food News Specialty Food Association How to use social media ecommerce effectively in 2024 Sprout Social Caterpillar adds 100,000 new ecommerce customers Digital Commerce 360 Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying - Travel And Tour World Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Legal Business Partner - Ecommerce Law.asia Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com Worldwide Retail Ecommerce Forecast 2024 eMarketer With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 Guest Article: E-commerce and Plastic Packaging Regulations | SDG Knowledge Hub | IISD IISD's SDG Knowledge Hub Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser The importance of a retail media strategy for e-commerce Bizcommunity.com |
RELATED ARTICLES
Selling Online for Newbies If you are interested in selling online, it is quite easy to get started. First of all you must have a product or service to sell. Your Affiliate Web Site Is Built - Now What? When I first got my web site built, I thought I finally hada presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. 5 Powerful Ways to Make Money Online with a Website There are many ways to make money online and the best way for you is to simply be creative with your skills, knowledge, and abilities. However, the following five options are powerful ways to make money online with a website and definite something you should consider. Ecommerce - Boost Your Business ROI Did you know that over 90% of all online orders are processed by credit cards and that web sites that offer customers the ability to pay with credit cards can achieve up to 300% more sales than those that do not?It's a fact. Not only do more customers buy, statistics prove that customers actually buy more when given the option to pay with their credit card. Succeed With Your Own Home Based Business An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It's also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else. E-commerce Software That Will Safeguard Your Business against Fraud Fraud is a huge issue when it comes to the Internet, and if you operate an e-commerce website then it should be one of your main concerns. Your potential customers will not want to buy from you unless they feel 100% certain that their information is encrypted and secure and that their credit card numbers will not be stolen in the order process. Complementary-Relational Linking and How It Could Save Your Internet Business The concept of linking is that sites with common interestsshould link to drive more traffic to each other's businessesand to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with highpopularity. How E-commerce Web Site Design Differs From Normal Web Design When it comes to e-commerce everything is a little bit different, even the web site design for an e-commerce site as compared to a normal web design. If you are interested in developing an e-commerce site, then it is important to learn about the differences between the two types of website designs and how you can design the best e-commerce website with your resources. Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. Electronic Commerce and WTO The Internet may not be useful for all businesses, nor do all have to develop an Internet information strategy. Some businesses are concerned with the start-up costs of connecting such as purchasing hardware and software, subscribing to an Internet connection or service provider, and training staff. Developing a Winning e-Commerce Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen. How To Accept Credit Cards Online Anyone with an online business, whether for auctions,services, or virtually any type of product, has asked thesame question at some time during their quest to createthe ultimate online business - "How do I accept creditcards?"Since over 90% of all transactions on the Internetinvolve customers paying by credit card, acceptingplastic money rates a must for almost any business.The problem for most small online business ownersinvolves the high cost of setting up and maintaining acredit card merchant account. Web advertising e-Marketing Places! Overview:What is web advertising?Internet Advertising is popularly known as web advertising. Internet webadvertising giving Opportunity to the advertiser to target geographic country wise, subject wise, targeted Customers only from more than 200 countries worldwide. Choosing an Ecommerce Shopping Cart Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. Getting Started in ECommerce - Part Two In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. 12 Easy and Effective Ways To Create Reports 1. Combine a few of your articles into a free report. 7 Must Have Scripts to Look for When Shopping for E-commerce Hosting When shopping for e-commerce hosting there are a lot of things you need to keep and mind. When you know what to look for it is a lot easier to ensure you get exactly what you need and not leave any important information out. Writing Web Pages: Get To The Meat Faster Much of my consulting work comprises writing 'Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more. Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him!) Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.)The secret is? There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. Top Ten Qualities to Look for in an Online Pharmacy As you may have noted, there are thousands or even hundreds of thousands of websites selling pharmaceutical products or drugs. These are called ONLINE PHARMACIES or PHARMACIES ONLINE. |
home | site map |
© 2006 |