Email Marketing Information |
|
A Cool Email Communication Tip
If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized - but you still don't have enough information to go on. At this point you have only 3 possible choices: Most people do not like to appear they misunderstood something, so the majority of people faced with this or a similar situation will try to guess at the meaning. If you live in California, you may think "Big Bear" is referring to Big Bear Lake. If you live in Arizona on an Indian Reservation, you may think "Big Bear" is an Indian name and refers to an actual person. And if by some chance another person with an Indian name of "Giant Eagle" existed - my email could be totally misunderstood and cause my Indian friend to tell others about how a man named Big Bear is near death and will be replaced by a man named Giant Eagle. (Sound too far-fetched? Misunderstandings that turn into catastrophes like this happen every single day.) But if you lived in Columbus, Ohio - you would automatically understand that "Big Bear" and "Giant Eagle" are two grocery store chains. So in my original email I should have really said: "The Big Bear grocery store is being replaced by the Giant Eagle grocery store." By simply adding the words "grocery store" for clarity - I could send my email to anyone in the world and they would probably understand what it meant without question. The point of this article is that YOU need to think about the person receiving your email before you click the SEND button. Just because you understand what your email means, doesn't mean the person receiving your email will know what you mean. I get emails from people (including attorneys) every day with messages like: "I contacted you about 9 months ago. Do you remember me?" There is no name, no phone number and no other information but I am supposed to remember some unknown person that I spoke to 9 months ago. Come on folks! I don't know of anyone on the planet earth who could do this. Or perhaps you are one of those people like me. You always make sure you write clear and concise emails. You also review them before clicking the SEND button and you consider yourself to be pretty good with your email communication. But one day you get an email like "The Big Bear is being replaced by Giant Eagle." Which one of the three choices listed above would you choose to do in order to handle this email? Would you choose to "guess" at the meaning like everyone else? If so, you need to think about a very simple solution - and that is to simply click the "REPLY" button and say: "Please clarify your statements so that I may sufficiently handle your request." Yes ? it's sad that the Big Bear grocery stores were replaced by the grocery store chain, Giant Eagle. For one thing, the Big Bear stores had the best deli food in the city and prepared excellent trays for many corporate functions in and around Columbus. But the real question here is: "Did you learn anything to improve your email communication skills by reading this article?" I hope so. I also hope to receive more email messages in the near future that are clear and concise so that I can accurately respond to them. About The Author Victoria Ring has authored 35 books and 850 articles to help others start and expand their businesses. Other books and products developed by Victoria Ring, including additional copyright free articles are available at http://www.victoriaringconsulting.com or sign-up for Victoria's new training class, "How to Make More Money as a Notary Signing Agent" at http://www.50statenotary.com/classes/course01/index.html
MORE RESOURCES: Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Email Marketing Tactics That Work Social Media Examiner Celebrating the best in email marketing Fast Company Five ways AI supports email marketing eMarketer Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com June Newsletter Ideas and Examples for 2024 Designmodo Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Chris Orzechowski Shares Email Marketing Trade Secrets SUCCESS Magazine 7 Email Marketing Best Practices in 2024 Metricool Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities TheWiseMarketer.com 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog Email marketing challenges and fixes Richmond News 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 12 best practice tips for successful email marketing in 2024 internet earnings 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub |
RELATED ARTICLES
E-Marketing Deliverability Issues Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?.. Are Opt-in Email Lists Still Valuable in this SPAM Age? One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Email Etiquette II I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. Autoresponders for Beginners Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a few $ or a lot of $ on the net, first thing you must do is get yourself an Autoresponder.You can get them free from lots of places on the net if cash is tight, but remember if it's free then there will be a down side, like their ads on your mail, to your subscribers so think carefully on what you decide, as it's probably your single most important decision you will make!Right, let's get started. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. 5 Quick Tips to Get Your Ezine Rolling in the Right Direction Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.Your own ezine will allow you to build customer loyalty and your public image to your target audience. Do You Build Or Buy? (Tips On Leadgeneration) Every marketer needs leads, they are the lifeblood of youronline business. However not every marketer knows how toeffectively "work" their leads. How To Set Up an Ezine Encyclopedia Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free. Reach Out and Slap Someone I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. Real Estate Agents - What Type of Content Should You Include in Your Newsletter? One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. Is the IronPort Whitelist Actually An Extortion Tactic? It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. 10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. Email Marketing - Whats the Situation in April 2005? Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed. Email Laws That Could Bring You to Jail Even if Youre Not Spamming First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers. Newsletters that Work Offer a newsletter in a time frame that will be easy for you to manage.Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. 7 Key Items To Include In Your Email Signature File One of the most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signature files, one is the more simple one at the close of each email, the other might be attached to writing or discussion group posts, etc. 5 Rules of Forwarding E-mails Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Grab Those Emails! - 11 Key Ways to Get Your Visitors to Hand Over Their Email Address If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses. |
home | site map |
© 2006 |