| |
| |
|
Traffic Building Information |
|
|
|
Using Free Publicity to Build Your Web Site Links and Traffic
So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. You're not alone. This scenario is playing out all across the web, yet there is a simple solution to the problem. Publicity. Publicity is the art of gaining exposure for your web site, product, or service with press releases, articles, and other promotional methods. A consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with "Link Popularity" and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring you a significant about of targeted traffic. The Top 5 Tips for Getting Publicity (and Links) Here are a few of my tips for getting publicity and links on the web sites, AND getting news stories and articles in the newspapers, magazines and Internet radio show sites. TIP #1: Be Consistent - Stick With It For The Long-Haul For maximum results, use public relations as a long-term awareness and link-building campaign. This will allow your messages to be delivered to the appropriate audience and generate visibility, traffic and sales for you. The biggest mistake I see businesses making with publicity, is they're not consistent at all, only sticking with it for 1, 2, or 3 months. It pays to be consistent is because sometimes you'll send out a press release and get no response back, no publicity, nothing... In fact, this is when most people quit, when they should realize that publicity is a "numbers game" that generates exposure over the long-run if they would just stick with it. Plus, if you know where to submit your articles and send your press releases, each one that you write can generate 3-20 or more new publicity hits and new links to your web site! So, send something to the media at least every month, if not every week or two. Stay on track by scheduling your articles and news releases on your marketing calendar. TIP #2: Offer Great News Ideas and Quality Articles To maximize your results, don't send corporate "flack" to the media. "Flack" is blatant advertising disguised as a press release. Instead of wasting the media's time, be their ally by sending them real news and quality articles that help their audience. Don't think you have enough time or ideas for writing articles and press releases? You probably already have the content for 12 press releases or articles without having to write a bunch of new content. Where is this "hidden" content that's already written? It's the content on your web site, and in your white papers, and other marketing materials. Simply "repurpose" and edit this content into announcements, articles, press releases, tip sheets, and other publicity materials. TIP #3: Expand Your Publicity Campaign By Building A Media List In the publicity game, your greatest assets are your contacts. Since you know your ideal customer, you can target the web sites, media, and publications that your customers use to get their news and information. Your media list should consist of the following types of media...
TIP #4: Distribute Via E-Mail A 2003 study by the Meta Group revealed that approximately 80% of business people say their e-mail is more valuable than the phone. This applies to media professionals as well, so send your press releases and articles via e-mail. E-mail is f*ree and easy to use, but adhere to these quidelines for e-mail press releases...
TIP #5: Post Your Articles On Your Web Site And E-Mail Newsletter Content is King on the Internet, and the search engines love web sites with great niched content. Your articles and news releases are a perfect source of keyword rich text that's tasty "spider food" for the search engine crawlers. So, post your articles and press releases on your web site to increase your search engine traffic. But don't stop there. Send them to your e-mail newsletter subscriber list, you never know who might be on your list who will love your article and link to it! CONCLUSION: As the great P.T. Barnum once said... "Without publicity a terrible thing happens... nothing!" Publicity is a great way to build your web site links, visibility, traffic and sales. Use these tips to maximize your publicity campaign's success. Promote! Promote! Promote! About The Author Article by Matt Hockin, of Interactive Marketing, Inc. Interactive Marketing, Inc. assists business owners with increasing their growth and profits with cost-effective, high-ROI sales and marketing strategies. http://www.interactivemarketinginc.com/
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Reciprocal Link Building That Works We all know the value of getting links to our site. Links bring you traffic from related sites and boost your search engine rank, which brings you, umm, more traffic. 5 Ways to Get More Traffic to Your Site One thing you can never have too much of online is web site traffic. If you're looking for ways to drive more visitors to your site, try these traffic generating tips?TRAFFIC TIP #1: Develop Several Pages Focused On Particular KeywordsSearch Engine specialists don't recommend using external doorway or gateway pages, since sites are being penalized for having duplicate pages. Back Door Google via Overture The importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequently the site will be higher in the search engine 'natural results'. 5 Top Tips For Attracting Targeted Traffic One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. Greetings! From the Island Outlaw: I just had to get into the fray! I'm new to this cyberworld you see and I was surfing the web this morning in search of ways to drum up some traffic for my website. I came across a site called freeviral. How To Get Guaranteed Traffic With Overlooked And Little Used Methods Traffic. We all know that without it our sites will sit there lost in cyberspace. 7 Simple Ways Of Driving Traffic To Your Site Using One E-Published Tips Booklet I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. How to Drive Traffic to Your Website Everyone wants to know the big secret to driving traffic to their website. Every day I see an article or an ad talking about driving people to your website. Link To Get Traffic - Not Search Engine Rankings! There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign. Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Reciprocal Linking Overload - Any Old Link Back Will Do? Are you attempting to become a Google junior by adding thousands of links on your site? Don't bother, listen to these facts first.So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats Their is an old Saying it goes something like this 'Figures Lie and Liars figures. While it is true that you can skew Statistics anyway you want, it is also true that with properly gathered statistics you can learn a great deal about your web site traffic if you know what to look for. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3 Just to recap - Parts 1 and 2 of this topic outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed either of these parts you will still be able to view them by clicking on the links appearing in the resource box at the end of this, Part 3. Why Resources Added to a Web site Increase Revenue! There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably. Link Building That Makes Sense: Who To Link To When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Generating More Traffic to Your Website Are you looking for an effective way to generate more leads or traffic into your online business or affiliate programs? Now you can easily generate more leads and sales by using these techniques.The challenge of any online business is to generate leads which in turn will lead to sales. Website Traffic: 10 Mind Busting Secrets To Gain More Orders Do you want to generate more orders at yourwebsite?Here are 10 mind busting website traffic secrets to help you:1. Automate your online business to save extra timefor marketing and advertising. Rethinking Linking - Link Exchange Back to Basics In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. How To Build Trust and Sell More Products! If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely. No Follow Illustrates Need For Good Linking Plan The blog explosion created a great opportunity for savvy marketers--they could post their URL's in the comments of blogs and reap the benefits of links back to their sites as the search engines crawled through.Some undertook blog-marketing responsibly.
|
| home | site map |
| © 2006 |
